Back to Roots with Ajmal Perfumes

Location: Hojai, Assam

The ‘Back to Roots’ tour with Ajmal Perfumes was a sentimental journey to Hojai, Assam, the birthplace of the illustrious oudh. With an ensemble of scent enthusiasts and beauty narrators, we ventured into the heart of agarwood harvesting. I aimed to showcase the raw beauty and precise craft that goes into each bottle of Ajmal’s perfume. Experiencing the oudh’s extraction and the earthy aroma firsthand, we all sincerely appreciated the brand’s dedication to authenticity and quality, strengthening Ajmal’s narrative in the luxury fragrance market.