Surbhee grew up crisscrossing India—born in Kolkata, spending summers in Ajmer and Pushkar, and studying in Delhi. She started her career working for India’s largest hair care brand, immersing herself in the country’s rich diversity.

After graduating from IIM Ahmedabad, she built a career in beauty with industry giants like Marico and L’Oréal before moving to New York for a master’s at NYU Stern. She then joined Booz & Co, a top global consulting firm, where she led strategy and innovation initiatives for luxury brands across Europe and the US.

In 2021, she founded Love, Indus with a vision to create the first global, India-inspired, innovation-driven luxury skincare brand. Today, she continues to blend heritage with cutting-edge beauty, bringing the best of both worlds to skincare lovers everywhere.