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  • FRAGRANCES
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
  • COMMUNITY
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  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
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Menumenu

Author: Gauri Dadhich

Gauri Dadhich is a marketer curious about how beauty and wellness brands actually get built—not just how they look, but how they think. She’s especially drawn to the psychology of founders: their intent, instincts, and the choices they make while launching and growing brands in a fast-moving, attention-led world.

Her entry into the industry began through influencer marketing, where she developed a sharp understanding of storytelling, digital culture, and what truly shapes consumer behaviour today. More than products, Gauri is interested in the ideas behind them—the narratives, positioning, and moments that turn brands into conversations.

She is currently pursuing a Master’s in Marketing and is a part-qualified Company Secretary.

  • Fragrances

5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer

Summer isn’t just here — it’s loud, sticky, and a little unforgiving. And if you live in a city wrapped in humidity (the kind where the air feels like a warm hug you didn’t ask for), you already know the…
By Gauri DadhichMarch 30, 2026
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  • Hair

Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert

My grandmother had the most luscious hair of her time—the kind that turned heads and set unspoken standards at family gatherings apparently. Which means, naturally, I’ve inherited the responsibility of keeping my own hair in top form, purely to keep…
By Gauri DadhichMarch 12, 2026
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  • Hair

The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair

I have always been wildly clumsy when it comes to routines. The kind of person who won’t comb her hair for two days straight… okay fine, three… fine, four (but I promise not more than that), especially when deadlines collide…
By Gauri DadhichFebruary 10, 2026
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  • Events

Why This Aromatherapy Evening Changed How I Think About Oils, Energy and Everyday Wellness

If you’re in your mid-20s and just beginning to explore wellness beyond skincare trends and social media hacks, this evening felt like a quiet reset. It made me realise that oils aren’t just about fragrance—they’re about how we feel, how…
By Gauri DadhichDecember 20, 2025
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  • HOME
  • FRAGRANCES
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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