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Lavenderoom™

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  • FRAGRANCES
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
  • SKINCARE
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
    • Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
  • WELLNESS
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
    • August 2026 Horoscope: A Cosmic Guide to Awakening & Alignment
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
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Lavenderoom™

Lavenderoom™

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Lavenderoom™

  • HOME
  • FRAGRANCES
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
  • SKINCARE
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
    • Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
  • WELLNESS
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
    • August 2026 Horoscope: A Cosmic Guide to Awakening & Alignment
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
Menumenu

Author: Gauri Dadhich

Gauri Dadhich is a marketer curious about how beauty and wellness brands actually get built—not just how they look, but how they think. She’s especially drawn to the psychology of founders: their intent, instincts, and the choices they make while launching and growing brands in a fast-moving, attention-led world.

Her entry into the industry began through influencer marketing, where she developed a sharp understanding of storytelling, digital culture, and what truly shapes consumer behaviour today. More than products, Gauri is interested in the ideas behind them—the narratives, positioning, and moments that turn brands into conversations.

She is currently pursuing a Master’s in Marketing and is a part-qualified Company Secretary.

  • Community
  • Wellness

9 Period Must-Haves That Deserve a Standing Ovation Every Month

Periods aren’t exactly the highlight of the month, are they? They’re uncomfortable, they come with that constant “eww” feeling every time you need to use the washroom, they’re painful, they leave you bloated and somehow expect you to carry on…
By Gauri DadhichJuly 7, 2026
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  • Fragrances

5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer

Summer isn’t just here — it’s loud, sticky, and a little unforgiving. And if you live in a city wrapped in humidity (the kind where the air feels like a warm hug you didn’t ask for), you already know the…
By Gauri DadhichMarch 30, 2026
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  • Hair

Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert

My grandmother had the most luscious hair of her time—the kind that turned heads and set unspoken standards at family gatherings apparently. Which means, naturally, I’ve inherited the responsibility of keeping my own hair in top form, purely to keep…
By Gauri DadhichMarch 12, 2026
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  • Hair

The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair

I have always been wildly clumsy when it comes to routines. The kind of person who won’t comb her hair for two days straight… okay fine, three… fine, four (but I promise not more than that), especially when deadlines collide…
By Gauri DadhichFebruary 10, 2026
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  • Events

Why This Aromatherapy Evening Changed How I Think About Oils, Energy and Everyday Wellness

If you’re in your mid-20s and just beginning to explore wellness beyond skincare trends and social media hacks, this evening felt like a quiet reset. It made me realise that oils aren’t just about fragrance—they’re about how we feel, how…
By Gauri DadhichDecember 20, 2025
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  • HOME
  • FRAGRANCES
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
  • SKINCARE
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
    • Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
  • WELLNESS
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
    • August 2026 Horoscope: A Cosmic Guide to Awakening & Alignment
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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