Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like VOGUE, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina.

With over two decades of experience, Aparrna is a multi-hyphenate: Beauty editor, creative director, and content strategist. If she mentions that mood boards help her unwind, don’t be surprised. As an exclusive guest at major events and launches, she’s also a fragrance enthusiast, boasting a collection of over 1,000 perfume bottles!

Aparrna has further solidified her position as a distinguished beauty and fragrance writer, evolving into an in-demand Creative Consultant. In this role, she meticulously crafts communication blueprints for brands, encompassing areas such as social media, websites, and diverse customer engagement programs.

With two decades in the editorial realm, Aparrna’s skills extend beyond writing. She excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Lavenderoom, conceived on a rainy evening, is more than just a platform—it’s a sanctuary for beauty enthusiasts, a place where everyone feels at home.