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  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
    •  If You’re a Teen and Not Using These 11 K-Beauty Essentials, You’re Missing Out
    • Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury
    • Here’s How to Get Your Winter Glow on This Party Season.
    • Decoding Neuroglow: Here’s How to Boost Your Skin’s Radiance by Nurturing Your Mind, a Dermat’s POV
  • WELLNESS
    • October 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • The 9-Day Energy & Beauty Ritual Guide
    • September 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
    • August 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
    • Actor & Beauty Creator Nandinee Khosla on Glow-Up Secrets, Skincare as Therapy & Her Off-Camera Rituals
  • MAKE-UP
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
    • 5 Beauty Looks to Try for a Lit Festive Season
    •  What is ‘Cottagecore’ trend in beauty & Why we Love it?
  • HAIR
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
    • 9 Champi Oils Even My Grandmother Would Swear By for Luscious, Healthy Hair, According to a 22-Year-Old Beauty Writer
    • 3 Hair Colour Trends That Are Made For Brown Skin Girls 
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Menumenu

Lavenderoom

  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
    •  If You’re a Teen and Not Using These 11 K-Beauty Essentials, You’re Missing Out
    • Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury
    • Here’s How to Get Your Winter Glow on This Party Season.
    • Decoding Neuroglow: Here’s How to Boost Your Skin’s Radiance by Nurturing Your Mind, a Dermat’s POV
  • WELLNESS
    • October 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • The 9-Day Energy & Beauty Ritual Guide
    • September 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
    • August 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
    • Actor & Beauty Creator Nandinee Khosla on Glow-Up Secrets, Skincare as Therapy & Her Off-Camera Rituals
  • MAKE-UP
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
    • 5 Beauty Looks to Try for a Lit Festive Season
    •  What is ‘Cottagecore’ trend in beauty & Why we Love it?
  • HAIR
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
    • 9 Champi Oils Even My Grandmother Would Swear By for Luscious, Healthy Hair, According to a 22-Year-Old Beauty Writer
    • 3 Hair Colour Trends That Are Made For Brown Skin Girls 
  • COMMUNITY
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  • FOUNDER’S DIARY
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Menumenu

Author: Vanshika Rawtani

Vanshika Rawtani is a PR and brand creative strategist specialising in fashion, lifestyle, and luxury industries. With a background in fashion business and digital marketing, she has crafted impactful branding, PR, and content strategies for global platforms, from Paris Fashion Week to the Cannes Film Festival. A former UNESCO x Women@Dior mentee and Top 20 semi-finalist, Vanshika combines storytelling, strategy, and cultural insight to elevate brand visibility and create meaningful connections across media, influencers, and celebrity networks. She has also written articles for platforms and brands, bringing her expertise in branding and communications into thought leadership and industry insights.

  • Fragrances

Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist

Vanshika Rawtani reflects on her favourite perfumes and imagines how iconic legacies can evolve for a new generation. At Lavenderoom, we believe beauty is more than products — its memory, identity, and culture. In our Guest Author series, we invite…
By Vanshika Rawtani3 days ago
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  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
    •  If You’re a Teen and Not Using These 11 K-Beauty Essentials, You’re Missing Out
    • Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury
    • Here’s How to Get Your Winter Glow on This Party Season.
    • Decoding Neuroglow: Here’s How to Boost Your Skin’s Radiance by Nurturing Your Mind, a Dermat’s POV
  • WELLNESS
    • October 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • The 9-Day Energy & Beauty Ritual Guide
    • September 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
    • August 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
    • Actor & Beauty Creator Nandinee Khosla on Glow-Up Secrets, Skincare as Therapy & Her Off-Camera Rituals
  • MAKE-UP
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
    • 5 Beauty Looks to Try for a Lit Festive Season
    •  What is ‘Cottagecore’ trend in beauty & Why we Love it?
  • HAIR
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
    • 9 Champi Oils Even My Grandmother Would Swear By for Luscious, Healthy Hair, According to a 22-Year-Old Beauty Writer
    • 3 Hair Colour Trends That Are Made For Brown Skin Girls 
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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