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  • FRAGRANCES
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
  • SKINCARE
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
    • Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
  • WELLNESS
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
    • August 2026 Horoscope: A Cosmic Guide to Awakening & Alignment
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
  • SKINCARE
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
    • Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
  • WELLNESS
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
    • August 2026 Horoscope: A Cosmic Guide to Awakening & Alignment
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
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Menumenu

Author: Vanshika Rawtani

Vanshika Rawtani is a PR and brand creative strategist specialising in fashion, lifestyle, and luxury industries. With a background in fashion business and digital marketing, she has crafted impactful branding, PR, and content strategies for global platforms, from Paris Fashion Week to the Cannes Film Festival. A former UNESCO x Women@Dior mentee and Top 20 semi-finalist, Vanshika combines storytelling, strategy, and cultural insight to elevate brand visibility and create meaningful connections across media, influencers, and celebrity networks. She has also written articles for platforms and brands, bringing her expertise in branding and communications into thought leadership and industry insights.

  • Community

Designing Belief: How five Indian homegrown skincare brands create meaning

This article explores the visual languages defining a new era of Indian skincare. A brand does not live in a logo, a colour palette, or a carefully curated set of design assets. It lives in the feelings, memories, and assumptions…
By Vanshika RawtaniJune 20, 2026
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  • Fragrances

From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage

A fourth-generation perfumer brings India’s scent heritage into one of the world’s most revered cultural institutions—reframing fragrance as art, memory, and identity. Did you know that the art of Indian perfumery is older than the Louvre itself?And yet, it took…
By Vanshika RawtaniApril 17, 2026
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  • Fragrances

Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist

Vanshika Rawtani reflects on her favourite perfumes and imagines how iconic legacies can evolve for a new generation. At Lavenderoom, we believe beauty is more than products — its memory, identity, and culture. In our Guest Author series, we invite…
By Vanshika RawtaniOctober 10, 2025
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  • HOME
  • FRAGRANCES
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
  • SKINCARE
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
    • Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
  • WELLNESS
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
    • August 2026 Horoscope: A Cosmic Guide to Awakening & Alignment
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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