A new monthly ritual—a sharp, sensory edit of standout events, launches, and storytelling that moved the needle. Created for beauty insiders, observers, and those who just want to stay in the know.
1. The Skin Affair by TIRA
The first weekend saw The Skin Affair by TIRA transform Jio World Drive into a hub of skincare innovation and self-care. From expert-led workshops and global beauty brands to the exclusive Allies of Skin launch and vibrant DIY experiences, the event was a true celebration of beauty and wellness.
Format: Fête-style pop-up with stalls, preview party, and KOL engagement
My Take: Skincare as a social experience—this felt like the start of a new kind of Indian beauty culture: inclusive, playful, and smartly branded.
2. Contraband by Ananya Birla
A bold olfactory debut—three long-lasting perfumes with edgy names and sleek black bottles. Strong projection, gender-fluid energy, and sharp storytelling.
Format: Product launch with digital-first storytelling
My Take: Sharp positioning, fluid character, and clever names. This one didn’t play safe—and it worked.
3. Press Kits That Did More Than Just Look Pretty
• Clinique Moisture Surge came with a pink-glow journal to ‘Unlock Your Glow Code’
• Kiehl’s Creamy Eye Treatment with Avocado featured a mini paint kit and an avo-shaped magnet—a fun nod to its hero ingredient
• Kiro Clean Beauty delivered a moodboard-led box with a personalised note (and my face on it!)
Format: Thoughtful PR drops with layered storytelling
My Take: Personalisation and play are driving press kits now. When the box mirrors the product’s spirit—it makes its way to the editor’s desk.
4. Sulwhasoo Beauty Luncheon
The luxury Korean skincare brand, known for its heritage-driven approach, hosted a quiet, elegant afternoon at Arts Café, NMACC. From ginseng-rooted rituals to a slow, thoughtful table, the experience blended tradition and modernity.
Format: Intimate luxury luncheon
My Take: The silence during the product ritual said everything—this was not a hard sell, it was soft power.
5. First-Ever House of Sephora in India
From exclusive first looks at launches to immersive engagement zones and a generous goodie bag, the experience felt part playground, part networking showcase.
Format: Immersive creator + media showcase
My Take: Sephora is no longer just a store—it’s a cultural moment. This felt like entering their world, not just shopping in it.
6. Inde Wild Dewy Lip Treatment Launch
Founder and global influencer Diipa Khosla Diipa Khosla hosted the launch of the Caffeine Addict variant at Subko Coffee, Colaba. Charm-making counters (yes, Gen Z’s favourite add-on!) and rich coffee rituals brought the lip launch to life.
Format: Brand x café launch with interactive experience
My Take: A sensory sync between coffee, community, and clever packaging. The charm counter? A Gen Z masterstroke.
7. Experiencing NASO in Lucknow (details to be added)
A dual experience—store launch at the newly renovated Le Press, followed by a distillery visit that offered a rare glimpse into the art of Indian perfumery, from root to bottle.
Format: Store launch + olfactory immersion
My Take: When perfumery becomes pilgrimage, it lingers longer. There’s something remarkable about NASO’s ability to bridge artisanal craft with contemporary expression. Can’t wait to recreate a slice of this sensorial journey in Mumbai—with Lavenderoom Insiders at the heart of it.
8. Lakmé Fashion Week x FDCI | 25-Year Gala
The milestone week opened with an intimate editor’s lunch hosted by Anamika Khanna, and culminated in a spectacular gala featuring 34 designers, 60 supermodels, Kal Penn as host, and Kareena Kapoor Khan announcing her return as the face of Lakmé. Ishaan Khatter’s shirtless sunscreen moment—applying the new Lakmé SPF on the runway—gave beauty its most viral moment of the night.
Format: Multi-day fashion x beauty showcase
My Take: This was a high-octane homage to beauty’s role in fashion. Kareena brought legacy, Ishaan brought heat—and Lakmé delivered a moment that made SPF unforgettable.
For product launches you shouldn’t miss, save @lavenderoom_beautyinsideout’s latest post—your cheat sheet to the month’s standout formulas, tested and loved. We scroll through hundreds of launches, but this edit saves the guesswork. (And your screen time.)
If you’ve read this far, you’re already part of the inner circle. Follow #AparrnaWritesBeauty for a monthly download of what’s making noise—and what’s quietly shifting the beauty landscape.
