Bindya Devi Talluri has spent years in front of the beauty camera as a creator, a former Miss Chennai, and someone who has tried more products than most people ever will. But behind the polished routines was a far more familiar reality: hormonal acne, sensitive skin, and the frustration of makeup that often felt like a compromise. Bindt Beauty, the clean beauty brand she founded, grew out of that experience and a simple belief that performance and skin health shouldn’t exist at opposite ends of the spectrum. Built around thoughtful formulations and everyday wearability, the brand reflects a shift towards beauty that feels gentler, more intentional, and easier to trust. Its latest launch, the Hydra Tint Lip Cream, continues that philosophy with skincare-first ingredients wrapped in effortless, everyday colour.
So when Bindya joined us on Lavenderoom, we looked beyond the brand to the woman behind it. We spoke about what beauty means to her, the experiences that shaped Bindt Beauty, the realities of building a conscious business, the products she genuinely loves, and the little rituals that make their way into her everyday life.
1. For someone discovering you for the first time, who is Bindya Talluri beyond the Instagram feed and the brand?
Beyond Instagram and Bindt Beauty, I’m really just someone who takes life as it comes and tries to stay confident through all of it. I’m very family-oriented, and my 12-year-old son is a huge part of my world. I definitely dote on him, but more than anything, I want to raise him to be a kind, responsible and grounded adult. I’m also extremely attached to my dogs and genuinely treat them like my children. I think compassion is a big part of who I am—I’m always checking if the people around me are comfortable, happy and okay, sometimes even before thinking about myself. I love deeply, I care deeply, and while I may come across as strong and confident, I also have a very soft side when it comes to my family, my animals and the people I care about.
2. You’ve experienced beauty both as a creator and as a founder. How differently do you look at the industry today?
I look at the beauty industry very differently today because beauty standards have gone so far beyond just enhancing what we already have. Somewhere along the way, everyone started chasing perfection, but I often wonder at what cost. We are constantly exposed to the same faces, the same features and the same idea of what is considered beautiful, and I feel the individuality of beauty is slowly getting lost. Instead of wanting to look like the best version of ourselves, we are being made to feel like we should look like someone else.
Beauty is becoming more like a social community where everyone is trying to fit into the same mould, rather than something personal and individual. As both a creator and a founder, I feel a greater responsibility now to celebrate real faces, real skin and the features that make each person different, because to me, beauty should never be about erasing who you are.
3. What does beauty mean to you today, and has that definition changed over the years?
Beauty to me today is about feeling confident even in the features you may once have considered problematic. It is about accepting yourself, while also knowing that you can tweak or enhance certain things if that genuinely makes you happy. There is nothing wrong with wanting to look better, but it should come from a place of choice and not pressure. Over the years, my idea of beauty has definitely changed—I now see it as being content and comfortable with yourself rather than constantly chasing perfection. I also feel we have a responsibility towards younger children who are growing up with a very different and often distorted idea of beauty. I would never want them to believe that looking beautiful is more important than feeling beautiful, because real beauty begins with how you see yourself, not with how closely you match someone else’s idea of perfection.
4. What’s one business lesson that no one prepares you for when you’re building an independent brand?
Patience- One thing no one really prepares you for is how much patience building an independent brand requires. You may have a clear vision and feel completely ready, but everything takes longer than you expect product development, packaging, approvals, finding the right people and even getting customers to understand what makes your brand different. As a founder, you are constantly making decisions with limited resources, learning things you never thought you would need to know and carrying the responsibility of every mistake. There are days when you question whether you are doing enough, even when you are giving it everything. I think the biggest lesson has been to not confuse slow growth with failure. Building something meaningful takes time, and sometimes the hardest part is continuing to believe in your vision before everyone else can see it.
5. As someone who creates content and creates products, where do you find inspiration when you feel creatively stuck?
A lot of my inspiration actually comes from content itself and from reading conversations in beauty forums, what people are struggling with, what they wish existed and where they feel brands are still falling short. Those honest discussions often spark ideas for both the products I create and the content I want to make. At the same time, there are phases when creativity naturally slows down, especially with content, and I’ve learnt not to force it too much. Sometimes the best thing you can do is take a step back, give yourself a break, refresh your mind and return when you have something genuine to say. I think accepting those lows is also part of being creative.
6. The beauty industry moves at lightning speed. How do you decide what’s worth following and what’s just noise?
It’s true, the beauty industry moves incredibly fast, but I try not to put too much pressure on myself to keep up with every new trend or launch. Because our ingredients and formulations have to meet very specific clean beauty standards, we may not always be able to jump onto every product trend immediately, and I’m completely okay with that. I would rather take the time to create something thoughtful, effective and trustworthy than rush a product out just because it is having a moment. For me, the goal is not temporary virality; it is to build a brand that women can rely on for years. So I try to focus less on the noise and more on whether something genuinely adds value to our customer and fits with what Bindt Beauty stands for.
7. What’s one decision you’ve made for your brand that felt risky at the time but turned out to be the right one?
Honestly, launching the brand itself was the biggest risk. Entering such a crowded industry with so many unknowns was intimidating, but it turned out to be the right decision. Seeing women trust and connect with Bindt Beauty makes every challenge worth it.
8. What are three beauty products you genuinely can’t live without right now—and why?
I know you asked for three, but I have four right now—the 345 Relief Cream because it keeps my skin calm and moisturised, the Bindt Beauty Satin Lipstick in Whisper because it is the easiest everyday shade, the Bindt Beauty brush because I genuinely use it for almost everything, and the Dyson Airwrap, which absolutely counts because it makes getting ready so much quicker and easier.
9. What has your community taught you that no market research ever could?
My community has taught me to keep believing in myself, even during the times when I question what I’m doing. They also give me the kind of honest feedback that no market research can—especially when I’m developing a new product or deciding which shades to launch. They know who I am, my personality and what I genuinely believe in, and they are smart enough to know when I’m sharing something organically and when it is a paid partnership. That level of understanding and trust is incredibly valuable to me, not just as a creator but also as a brand founder.
10. If you could change one thing about the beauty industry today, what would it be?
I would definitely change the constant pressure to try every new product the moment it launches. Beauty has become such a fast-moving cycle that we barely give ourselves time to properly use, enjoy and understand a product before moving on to the next one.
11. Five years from now, what do you hope people remember—not just about your brand, but about the impact you’ve had as a founder?
Five years from now, I would love for people to remember Bindt Beauty—and me—as someone who genuinely looked out for people and never built the brand only for monetary gain. I hope they remember that I cared, that I stayed true to what I believed in, and that I encouraged women to feel beautiful for who they are rather than constantly focusing on how they look. More than creating products, I would like my impact to be about inspiring people to chase what makes them feel confident, fulfilled and beautiful from within.
There’s something refreshing about speaking to a founder who believes makeup should care for your skin as much as it colours it. Bindya’s answers remind us that conscious beauty isn’t about chasing trends—it’s about creating products that fit naturally into everyday life while earning your trust over time. If this conversation has you curious to experience Bindt Beauty for yourself, begin with the Hydra Tint Lip Cream—a formula that perfectly captures the brand’s philosophy of pairing skincare-inspired ingredients with effortless, wearable colour. Because perhaps the future of beauty isn’t about choosing between performance and care. It’s about expecting both.
Read More:
Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
9 Period Must-Haves That Deserve a Standing Ovation Every Month
Beauty Inside Out: Samir Srivastav on Confidence, Leadership and What Beauty Really Means
