Beauty | Lavenderoom

Skincare

India’s Beauty Renaissance: Transforming Global Standards with Innovation and Tradition

In May 2024 Shamika Haldipurkar received the Business Innovation Award for her skincare brand d’you at the Business of Beauty’s inaugural Global Forum in LA. d’you was celebrated for its diligent approach towards brand building via channelling social listening into…

Skincare

Less (Really) is More and the Reason Why Skinimalism Continues to Trend in 2024

As someone with sensitive skin, I am a bit cautious about what I put on it—especially in today’s world when there is a new product or brand launch every day. Yes, there are times of weakness when I want to…

Make-up

5 Beauty Looks to Try for a Lit Festive Season

From weddings and religious celebrations to traditional gatherings, September marks the beginning of the Indian festive season. Inundated with a long to-do list, we often overlook or downplay our beauty looks. Most people forget that hair and makeup are as…

Skincare

Does dry brushing alleviate stress? Here’s how to do it

WHAT IS DRY BRUSHING? Dry brushing is the process of applying delicate strokes to your body with a brush made of coarse, natural fiber bristles. This procedure is highly valued in traditional Ayurvedic therapy and has been used in India…

Make-up

What is ‘Cottagecore’ trend in beauty & Why we Love it?

Feminine silhouettes, soft colours, delicate florals, braids, laces, and bows — this is the cottagecore aesthetic in a gist. The love for this trend comes from how it goes beyond fashion, embodying a simple and sustainable lifestyle. It celebrates tranquility…

Make-up

Confessions of a Lipstick Addict & the 9 Best Ones to Get This #NationalLipstickDay2024

It’s true, I never leave my house without lipstick — it’s always in my bag, on my lips, wherever I go. I’m that friend who carries multiple lipstick options, stored safely in my little makeup pouch. This paraphernalia ranges from…

Skincare

How to Care for Your Beautiful, Brown Skin, According to a Dermatologist

I am happy to report that I have seen more and more patients appreciate and love their natural skin colour and tone. Gone are the days when everyone wanted “fair skin.” Having brown skin is loved today, and the only…

Community

#DiscoverLocal: Naina Ruhail, India’s key opinion leader on clean beauty, and founder of Vanity Wagon, shares 11 homegrown beauty staples

My journey of finding clean beauty solutions that I could trust wasn’t just about filling my cabinet with safe, effective products, but about sharing these discoveries with others who faced the same struggle. The heart of my mission lies in…

Skincare

10 Jelly-Inspired Beauty Products We’re Obsessed With Right Now

I have a weakness for innovative beauty ingredients and textures, and my latest fixation revolves around jelly. But not the kind you spread on sandwiches—no, I’m talking about beauty and skincare products with that same delightful, gooey consistency (though definitely…

Skincare

#BeautyInsiderSeries Korean Skincare Routine For Your 40s

It has been over 10 years for me working with Amorepacific group in India, and I am very happy to state that it was my first introduction to Korean skincare. Over the past years heading marketing for Korean Beauty brands—such…