While you don’t need one every day, your skincare routine is incomplete without a clay mask. This underrated multitasker helps to deep clean, brighten, calm the skin, and even revive its texture in one step. Typically, DIY clay masks were functional and considered best to manage acne-prone, oily, and combination skin but they have a reputation for leaving a dried texture. Enter, modern formulations that pack in the benefits of high-performing clays such as – bentonite, kaolin, fuller’s earth, rhassoul – with hydrating ingredients in comforting textures, making it a win-win for all skin types. For best results, don’t let them dry out completely, keep them on for fifteen minutes or less and use them twice a week.
Formulated with sebum-absorbing volcanic clay from Jeju Islands in Korea, it effortlessly removes blackheads, grime, and dead cells to reveal skin that’s soft, smooth and calm. Its creamy texture is deeply comforting as it doesn’t tug or pull even as the mask dries up.
Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.