Here’s a lowdown on the best homegrown brands we are eyeing right now
At Lavenderoom, we are all about empowering homegrown beauty brands that reaffirm our holistic approach to beauty. And what better way to celebrate this sentiment than to spotlight some of the brands that are coming out of India. Here’s our curation of 7 makeup brands in India we discovered this month that have made their way to our everyday routine.
1) KAY BEAUTY
Our Pick: Kay Beauty Crème Blush in ‘Sweetheart Pink’
The blush has a really soft velvety mousse-like texture that glides like butter on your face and gives you an instant glow and pop of colour. Formulated with nourishing ingredients like avocado oil, cranberry extracts, it helps in maintaining skin elasticity and reduces the appearance of fine lines. It is available in 8 shades and suitable for different skin tones. You can also build it up to get that radiant-looking-skin look and can even use it on your eyes to enhance your look.
About the Brand: Kay Beauty is one of the most popular homegrown makeup brands, founded by Bollywood actress and beauty entrepreneur Katrina Kaif, with India’s leading beauty and personal care platform, Nykaa. With a messaging of #MakeupThatKares, Kay Beauty is all about embracing inclusivity and diversity.
Why Do We Love It?
Kay Beauty is a vegan makeup brand that provides a variety of products at an affordable price point, bringing the best of beauty and skincare. The products are formulated with nourishing ingredients and packaging that calls out to all beauty enthusiasts. It lives up to the hype and expectations offering high quality products that are easily available and accessible.
2) LOVE CHILD BY MASABA
Our Pick: LoveChild by Masaba – Sitara | Shimmery Face Highlighter Palette
This shimmery highlighter gives a 3D rainbow reflection glow to your face with a very smooth application. This highlighter called Sitara is suitable for dusky complexions and uses a vegan powder highlighter to give a dramatic look. You can use the highlighter to accentuate other areas such as collarbones, shoulders, and décolletage to get a radiant glow overall.
About the Brand: LoveChild by Masaba is a brand helmed by one of India’s favourite fashion designers, Masaba Gupta who is known for her quirky style. She brings the same quirk to LoveChild with a variety of high-performing products and vegan and cruelty-free formulas. The brand celebrates inclusivity and diversity and with its aesthetics and packaging, it encourages everyone to express themselves in their own unique way.
Why Do We Love It?
LoveChild by Masaba offers a wide array of makeup, skincare, and even wellness products like intimate wipes and anti-anxiety oil. The packaging is extremely unique and quirky along with some fun product names like ‘For The Kid In You’, ‘Mamma Mia’, nail colours in ‘Kismat’, ‘Laila’, ‘Chaand’, ‘Banno’, ‘Thumakda’ etc. There is a product for every occasion and mood.
3) KIRO
Our Pick: Kiro Lip Rizz Gloss in ‘Rose All Day’
It’s a non-sticky gloss made with tripeptides and goji berries to plump and hydrate lips, boost collagen, and provide an instant cooling effect with menthol.
About the Brand: Founded in 2020 by Vasundhara Patni, Kiro is a clean beauty and vegan brand that believes in worry-free skincare that is filled with goodness. The products are formulated with utmost care with ingredients that act as a shield to your skin. Kiro Beauty redefines clean beauty with a fusion of natural and synthetic ingredients, delivering intense colour payoff and velvety textures.
Why Do We Love It?
In addition to its high-impact products and formulations, Kiro has colourful, bold, and exotic packaging that makes a statement and has also managed to carve a niche with the Gen Z and Millennials.
4) RUBY’S ORGANICS
Our Pick: Ruby’s Organics Compact Setting Powder
This is a lightweight setting powder that is free of talc and comes in cute and compact packaging, which makes it perfect for touch-ups and on-the-go occasions. It contains Bakuchiol and offers light to medium coverage with a soft, diffused effect while also controlling shine and blurring pores. Additionally, it is 100 per cent vegan, provides a mattifying effect and has a soft and smooth application.
About the Brand: Established in 2017 by Rubeina Karachiwala, Ruby’s Organics is India’s first certified organic cosmetics brand. The brand offers pure and impactful products crafted from pioneering plant-based formulas. These products not only treat your upper surface but also nourish it from within using active skincare ingredients.
Why Do We Love It?
We love Ruby’s Organics because they’re 100 per cent vegan, are transparent about their ingredients, and offer clean beauty products that are safe to use in chic, cute packaging.
5) SIMPLY NAM
Our Pick: Simply Nam Berry Kiss Velvet Cream Magic Blush in ‘Soul Sister’
This lightweight blush has a velvety texture, is enriched with nourishing ingredients like almond oil, moringa oil, shea butter, and peach fruit extracts, providing hydration and a radiant glow to your skin. With its long-lasting formula, it gives you a luminous finish throughout the day.
About the Brand: Simply Nam is a brand that was founded by celebrity makeup artist Namrata Soni in 2020. The brand’s products are specially formulated for the Indian weather and lifestyle and are vegan and cruelty-free. Simply Nam caters to different skin tones in India and uses sustainable packaging.
Why Do We Love It?
Simply Nam offers premium makeup products along with accessories like make-up sponges, brushes, pouches, and makeup remover towels backed by the experience and expertise of a professional beauty and celebrity make-up artist Namrata Soni. The packaging is both cute and minimal.
6) SUGAR COSMETICS
Our Pick: Sugar Cosmetics Mousse Muse Lip Cream in ‘The Salmon’
This highly pigmented lip cream is lightweight, and smooth and gives an intense matte look in just one application. It does not smudge and lasts up to 24 hours. It’s extremely hydrating and is available in 14 shades to suit different skin tones.
About the Brand: Sugar Cosmetics was co-founded by Vineeta Singh and Kaushik Mukherjee in 2012. The brand encourages women empowerment and its core values revolve around creativity, inclusivity, and authenticity. It provides a variety of makeup products, including lipsticks, eye makeup, face makeup, skincare, nail care, and makeup tools.
Why Do We Love It?
We love this brand not only for its quality products but also for its affordable prices and diverse range of products. There is always something new and innovative happening and something to look out for when it comes to Sugar. They have been popular across different age groups and now also have a teenage fan following.
7) RAS
Our Pick: Ras Lumiere Satin Matte Lipstick in ‘Pink Cashmere’
It’s a highly pigmented satin matte lip colour that is non-transferable, lasts up to 8 hours, and is suitable for all skin tones. Nourished with botanical ingredients like argan oil, avocado oil, hibiscus it provides hydration and softness to the lips. It has special 3D plumping pigments. The lipstick bullet emanates an aura of elegance and luxury, complemented by its golden packaging.
About the Brand: Founded in 2017 by Shubhika Jain, RAS Luxury oils is India’s first farm-to-face luxury, organic and sustainable skincare and beauty brand. With Good Manufacturing Practice (GMP) and Cosmetics manufacturing licenses, and FDA approval in India, it has high quality natural products backed by science and ayurveda.
Why Do We Love It?
RAS is an organic luxury beauty and skincare brand that believes in enhancing not only your beauty but also your well-being. They handpick their ingredients fresh from the farm, and every product is formulated and manufactured carefully to bring you the best. RAS believes in responsible sourcing of clean ingredients, sustainability practices, and women empowerment. They offer products in multiple categories like skin, hair, and wellness, allowing you to pick and choose based on your skin type and concerns.
Also Read :
#DiscoverLocal: Our Monthly Edit of 5 Homegrown Brands You Need To Try
Revisiting Our Roots: 5 modern skincare brands that remind you of your grandma’s beauty remedies
