Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Wellness

Lesser Known Wellness Therapies You Must Check Out

The pandemic has got us thinking about our health, weight, skin; you get the drift. This time, we’re taking the ‘outside-in’ approach with ancient wellness systems that can treat ailments that stem from a modern, fast-paced life. Some curative remedies that…

Wellness

Decoding Kefir: Does It Really Reduce Bloating & Improve Health?

If you are exhausted, your skin is breaking out and you’re the buttons of your jeans are popping off, perhaps you would like to commit to kefir and test the results for yourself. Experts believe that gut health is the…

Hair

Dull skin, falling hair? A folic acid deficiency might be the cause

Pregnant women are known to have a perceptible glow to their skin, and their hair is usually shinier and bouncier as well. Most doctors attribute this effect to folic acid, which is a major component in prenatal vitamins. The radiant skin…

Hair

Winter haircare: Expert approved tips for smooth, healthy hair during the colder months

Winter may bring you some respite from the heat, but the season may not be as soothing for your hair. Dryness and frizz are only exacerbated by the switches between the colder temperatures outside and the heater you use inside, and you’re…

Wellness

7 things you’re doing at the gym that could cause muscle and joint injuries

While there are few things more exhilarating than reaching a new personal best at the gym, it’s just as easy to go too far and hurt yourself in the process. This can set your fitness routine back considerably, and can result in…

Wellness

Feeling sleepy after lunch? Here’s what you can do to prevent it

Takeout lunches that leave you sleepy, tired and unable to focus on your work can be a massive hit to productivity. “The phenomenon of feeling sluggish or sleepy after 2pm is known as ‘postprandial somnolence’ or the ‘post lunch dip’,” explains…

Fragrances

8 new perfumes for men and women that you need in your winter scent stash

The winter season gives you the perfect excuse to switch up your wardrobe—cosy knits and sweaters instead of shorts and crop tops. It also brings you the opportunity to reassess your fragrance picks—you can choose warmer, heavier scents that pair well with your winter outfits.…

Wellness

What you need to know about turning vegan this January

In January, it can be difficult to avoid all the ‘new year, new you’ messaging that takes over our newsfeeds. Whether you’re partaking in Dry January or trying a sugar detox for the month, starting the new year with a food-related challenge or a…

Wellness

7 ways to help muscle recovery after an intense workout

If you’ve jumpstarted your exercise goals in January (especially after a long break in December), you’re likely in the middle of figuring out your new routine. While you’re working out, the heat produced by your muscles increases your body temperature and…

Skincare

5 times you should definitely skip makeup, according to experts

While a swipe of red lipstick or a spackle of concealer under the eye can go a long way in increasing your confidence when at work or on a date, it can be counterintuitive if you’re slapping it on while heading for…