Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Hair

How to have fun with at-home hair colour

If you are looking to cover the greys you pretty much know that you need to match the root overgrowth with a colour closest to hair colour. As a hair professional, Madhvi Lodhi, top stylist, Jean Claude Biguine Spa and…

Hair

How to deal with postpartum hair fall

To lose a bit of hair post-pregnancy is normal. However, experts recommend this time to reboot your hair care routine and inculcate healthy hair habits to your tresses to press the growth switch. What is postpartum hair fall? “During pregnancy,…

Wellness

Daughter Earth’s 17 Quick and Easy Immune Boosting Recipes

Specifically designed to be prepared in a jiffy with commonly found local ingredients to take off some of your burden due to the current lockdown. Hope you enjoy them. You can download the PDF using the link – 17 Quick…

Hair

Rediscover the art of oiling your hair right with this expert-approved guide

We want shiny and voluminous tresses, but with oiling how sure are you really of results? The trick lies in finding the right hair oil and acing the technique of applying it. Hair washed and smoked in loban (frankincense) was a…

Skincare

Saffron might just be the magic ingredient your skin needs this year

Ohria Ayurveda Saffron & Geranium Butter, Rs 3,250Korres Golden Krocus (Ageless Saffron Elixir), Sisley’s Velvet Nourishing Cream with Saffron, Nuxe’s Nuxuriance Ultra Day Cream – all these popular products use the bi-floral cells of saffron flower to boost cell regeneration. The award-winning Mauli Radiance…

Skincare

Back to basics: How (and why) you should add Vitamin C to your skincare

Once you commit to a daily application, the rewards are worth the effort. Acne spots become a distant memory, and the complexion gets visibly brighter. But how to use Vitamin C, and why is it a must-have in your beauty arsenal?…

Wellness

Do essential oils help with self-care? We investigate

Essential oils also have many antiviral and antibacterial properties, and above all, they come with many cleansing properties. They are known to resolve respiratory problems and are mostly used to uplift spirits and create a sense of peace. These are energising…

Skincare

Why the west is swooning over Ashwagandha in skincare

As usual, the west is looking at the east for inspiration and ingredients, and chanced upon the mind-body healer: Ashwagandha. The western world is also banking on the herb to be consumed as a supplement and as part of skincare to…

Skincare

Discovering Global Beauty Rituals – Aparrna Gupta, Beauty Blogger and Writer

My tryst with travel started with ‘beauty’. I was looking after the beauty editorial in the luxury vertical of the Times of India and my first international assignment took me to Cannes (France) to cover the Tax-free World Association, popularly…

Skincare

Don’t Hate, Exfoliate: We’ve Simplified The Process Of Picking The Right Exfoliator For Your Skin

Beauty enthusiasts and bloggers have led an exfoliation revolution of sorts on social media, as they move from DIY kitchen remedies to embrace acids that reset the skin. These acids are essentially exfoliators, which leave the skin smoother and clearer.…