Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Skincare

12 clay masks to clear and comfort your skin

While you don’t need one every day, your skincare routine is incomplete without a clay mask. This underrated multitasker helps to deep clean, brighten, calm the skin, and even revive its texture in one step. Typically, DIY clay masks were functional and…

Fragrances

5 Perfume Trends that will be big in 2022

Roses are back and violets too! Pandemic has changed the way we wear fragrances. It was assumed that when we are home-bound, fragrances will be relegated to the bottom-most drawer of the vanity dresser as opportunities for stepping out were…

Fragrances

These are your ideal perfumes according to zodiac signs

Woody or citrusy, floral or oriental–it could be easier to hone into preferred fragrances if you took zodiac signs into consideration. Let an astrologer guide you to your signature scent. See the ideal perfumes according to zodiac signs, including why…

Fragrances

10 hottest scents of 2021 that are perfect for gifting

Whether it’s a gift for your bestie or spouse or family, nothing screams personalised attention as much as a bottle of perfume. You can’t gift someone perfume without thinking of their personality and what kind of perfume will make them…

Skincare

12 genderless beauty products you can share with your partner

Stocked-up skincare shelves and pretty anti-ageing vials were always the woman’s domain. Some of these products were still shared by her man who wasn’t really into pastel pink vials or smooth skin but just wanted functional grooming hygiene. But, now with the…

Hair

How to have fun with at-home hair colour

If you are looking to cover the greys you pretty much know that you need to match the root overgrowth with a colour closest to hair colour. As a hair professional, Madhvi Lodhi, top stylist, Jean Claude Biguine Spa and…

Hair

How to deal with postpartum hair fall

To lose a bit of hair post-pregnancy is normal. However, experts recommend this time to reboot your hair care routine and inculcate healthy hair habits to your tresses to press the growth switch. What is postpartum hair fall? “During pregnancy,…

Wellness

Daughter Earth’s 17 Quick and Easy Immune Boosting Recipes

Specifically designed to be prepared in a jiffy with commonly found local ingredients to take off some of your burden due to the current lockdown. Hope you enjoy them. You can download the PDF using the link – 17 Quick…

Hair

Rediscover the art of oiling your hair right with this expert-approved guide

We want shiny and voluminous tresses, but with oiling how sure are you really of results? The trick lies in finding the right hair oil and acing the technique of applying it. Hair washed and smoked in loban (frankincense) was a…

Skincare

Saffron might just be the magic ingredient your skin needs this year

Ohria Ayurveda Saffron & Geranium Butter, Rs 3,250Korres Golden Krocus (Ageless Saffron Elixir), Sisley’s Velvet Nourishing Cream with Saffron, Nuxe’s Nuxuriance Ultra Day Cream – all these popular products use the bi-floral cells of saffron flower to boost cell regeneration. The award-winning Mauli Radiance…