Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Skincare

Why the west is swooning over Ashwagandha in skincare

As usual, the west is looking at the east for inspiration and ingredients, and chanced upon the mind-body healer: Ashwagandha. The western world is also banking on the herb to be consumed as a supplement and as part of skincare to…

Skincare

Discovering Global Beauty Rituals – Aparrna Gupta, Beauty Blogger and Writer

My tryst with travel started with ‘beauty’. I was looking after the beauty editorial in the luxury vertical of the Times of India and my first international assignment took me to Cannes (France) to cover the Tax-free World Association, popularly…

Skincare

Don’t Hate, Exfoliate: We’ve Simplified The Process Of Picking The Right Exfoliator For Your Skin

Beauty enthusiasts and bloggers have led an exfoliation revolution of sorts on social media, as they move from DIY kitchen remedies to embrace acids that reset the skin. These acids are essentially exfoliators, which leave the skin smoother and clearer.…

Wellness

9 Plant-Based Protein Sources For Vegans And Vegetarians

Did you know what’s the missing link between what’s on your plate and glowing skin and lustrous hair? Protein. The body uses protein to build and repair tissues, and is an important building block of bones, muscles, skin, cartilage and…

Wellness

Lesser Known Wellness Therapies You Must Check Out

The pandemic has got us thinking about our health, weight, skin; you get the drift. This time, we’re taking the ‘outside-in’ approach with ancient wellness systems that can treat ailments that stem from a modern, fast-paced life. Some curative remedies that…

Wellness

Decoding Kefir: Does It Really Reduce Bloating & Improve Health?

If you are exhausted, your skin is breaking out and you’re the buttons of your jeans are popping off, perhaps you would like to commit to kefir and test the results for yourself. Experts believe that gut health is the…

Hair

Dull skin, falling hair? A folic acid deficiency might be the cause

Pregnant women are known to have a perceptible glow to their skin, and their hair is usually shinier and bouncier as well. Most doctors attribute this effect to folic acid, which is a major component in prenatal vitamins. The radiant skin…

Hair

Winter haircare: Expert approved tips for smooth, healthy hair during the colder months

Winter may bring you some respite from the heat, but the season may not be as soothing for your hair. Dryness and frizz are only exacerbated by the switches between the colder temperatures outside and the heater you use inside, and you’re…

Wellness

7 things you’re doing at the gym that could cause muscle and joint injuries

While there are few things more exhilarating than reaching a new personal best at the gym, it’s just as easy to go too far and hurt yourself in the process. This can set your fitness routine back considerably, and can result in…

Wellness

Feeling sleepy after lunch? Here’s what you can do to prevent it

Takeout lunches that leave you sleepy, tired and unable to focus on your work can be a massive hit to productivity. “The phenomenon of feeling sluggish or sleepy after 2pm is known as ‘postprandial somnolence’ or the ‘post lunch dip’,” explains…