Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Fragrances

8 new perfumes for men and women that you need in your winter scent stash

The winter season gives you the perfect excuse to switch up your wardrobe—cosy knits and sweaters instead of shorts and crop tops. It also brings you the opportunity to reassess your fragrance picks—you can choose warmer, heavier scents that pair well with your winter outfits.…

Wellness

What you need to know about turning vegan this January

In January, it can be difficult to avoid all the ‘new year, new you’ messaging that takes over our newsfeeds. Whether you’re partaking in Dry January or trying a sugar detox for the month, starting the new year with a food-related challenge or a…

Wellness

7 ways to help muscle recovery after an intense workout

If you’ve jumpstarted your exercise goals in January (especially after a long break in December), you’re likely in the middle of figuring out your new routine. While you’re working out, the heat produced by your muscles increases your body temperature and…

Skincare

5 times you should definitely skip makeup, according to experts

While a swipe of red lipstick or a spackle of concealer under the eye can go a long way in increasing your confidence when at work or on a date, it can be counterintuitive if you’re slapping it on while heading for…

Wellness

Why balancing your cortisol levels could be the key to better health and happier skin

A busy day at work, a painful commute or a long evening out can leave you feeling drained, sick and upset. What gives? Microstressors such as these directly affects the level of cortisol in your body, which can cause fatigue…

Wellness

Feeling stressed at work? Try these simple meditation techniques right at your desk

It’s easy to feel overly stimulated, anxious or even sapped of all energy in a busy and stressful workplace environment. You may not consider meditation to be an available option to you when you’re at the office, but a quick five-minute respite…

Wellness

Suffering from vertigo? Here’s what you should keep in mind

If you suffer from vertigo, you will be all too familiar with that frightening sensation of being off-balance; it feels as if you are spinning, or the world around you is. People usually use the word dizziness when referring to…

Wellness

Vitamin E benefits: How this magic ingredient works for your skin

Conversations about Vitamin E benefits are rife, especially because they’re the easiest way to combat dry, dull skin. Infact, the pharmacy-bought oval, soft gel Vitamin E capsule is the most common beauty hack that makeup artists and celebrities worldwide swear by. Besides being…

Skincare

5 herbal drinks that heal and clear your acne from inside out

While skincare products like salicylic acid cleansers and retinol night creams go a long way in fighting acne, holistic methods are a great way to supplement your topical routine. These elixirs, like antibacterial spearmint tea and anti-inflammatory amla juice have no side-effects…

Wellness

Kansa wand: All about the Ayurveda-approved skincare tool that’s taking Instagram by storm

When it comes to turning back the clock, the skincare industry is always on the lookout for the newest cutting-edge technologies. But in the case of the Kansa wand—Ayurveda’s answer to the gua sha and face roller—experts are looking back instead of into…