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    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Skincare

5 times you should definitely skip makeup, according to experts

While a swipe of red lipstick or a spackle of concealer under the eye can go a long way in increasing your confidence when at work or on a date, it can be counterintuitive if you’re slapping it on while heading for…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

Why balancing your cortisol levels could be the key to better health and happier skin

A busy day at work, a painful commute or a long evening out can leave you feeling drained, sick and upset. What gives? Microstressors such as these directly affects the level of cortisol in your body, which can cause fatigue…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

Feeling stressed at work? Try these simple meditation techniques right at your desk

It’s easy to feel overly stimulated, anxious or even sapped of all energy in a busy and stressful workplace environment. You may not consider meditation to be an available option to you when you’re at the office, but a quick five-minute respite…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

Suffering from vertigo? Here’s what you should keep in mind

If you suffer from vertigo, you will be all too familiar with that frightening sensation of being off-balance; it feels as if you are spinning, or the world around you is. People usually use the word dizziness when referring to…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

Vitamin E benefits: How this magic ingredient works for your skin

Conversations about Vitamin E benefits are rife, especially because they’re the easiest way to combat dry, dull skin. Infact, the pharmacy-bought oval, soft gel Vitamin E capsule is the most common beauty hack that makeup artists and celebrities worldwide swear by. Besides being…
By Aparrna GuptaJuly 13, 2021
Read more
  • Skincare

5 herbal drinks that heal and clear your acne from inside out

While skincare products like salicylic acid cleansers and retinol night creams go a long way in fighting acne, holistic methods are a great way to supplement your topical routine. These elixirs, like antibacterial spearmint tea and anti-inflammatory amla juice have no side-effects…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

Kansa wand: All about the Ayurveda-approved skincare tool that’s taking Instagram by storm

When it comes to turning back the clock, the skincare industry is always on the lookout for the newest cutting-edge technologies. But in the case of the Kansa wand—Ayurveda’s answer to the gua sha and face roller—experts are looking back instead of into…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

Why you need to change your skincare routine after menopause

No matter how positively you’re looking at menopause, the side-effects are many (think: hot flashes and mood changes). When it comes to skin and hair, major hormonal shifts can send it haywire, making it a different ballgame from the skincare routine…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

5 herbal drinks that will help you sleep better, with ingredients you already have at home

With immunity being the buzzword at the moment due to the growing COVID-19 threat, wellness professionals and doctors are putting food, exercise and sleep at the forefront. Sleeping and waking up on time can help improve cell repair and balance hormones, making it ultra-important to…
By Aparrna GuptaJuly 13, 2021
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  • Skincare

How to screen-proof your skin to prevent fine lines, pigmentation and wrinkles

You’ve likely spent the last year working, reading, playing, watching and chatting on your phone, laptop or tablet, so your screen time levels are probably at an all-time high. Blue light can penetrate to the deeper layers of the skin, which can break…
By Aparrna GuptaJuly 13, 2021
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  • HOME
  • FRAGRANCES
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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