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  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
  • COMMUNITY
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Skincare

Back to basics: How (and why) you should add Vitamin C to your skincare

Once you commit to a daily application, the rewards are worth the effort. Acne spots become a distant memory, and the complexion gets visibly brighter. But how to use Vitamin C, and why is it a must-have in your beauty arsenal?…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

Do essential oils help with self-care? We investigate

Essential oils also have many antiviral and antibacterial properties, and above all, they come with many cleansing properties. They are known to resolve respiratory problems and are mostly used to uplift spirits and create a sense of peace. These are energising…
By Aparrna GuptaJuly 13, 2021
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  • Skincare

Why the west is swooning over Ashwagandha in skincare

As usual, the west is looking at the east for inspiration and ingredients, and chanced upon the mind-body healer: Ashwagandha. The western world is also banking on the herb to be consumed as a supplement and as part of skincare to…
By Aparrna GuptaJuly 13, 2021
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  • Skincare

Discovering Global Beauty Rituals – Aparrna Gupta, Beauty Blogger and Writer

My tryst with travel started with ‘beauty’. I was looking after the beauty editorial in the luxury vertical of the Times of India and my first international assignment took me to Cannes (France) to cover the Tax-free World Association, popularly…
By Aparrna GuptaJuly 13, 2021
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  • Skincare

Don’t Hate, Exfoliate: We’ve Simplified The Process Of Picking The Right Exfoliator For Your Skin

Beauty enthusiasts and bloggers have led an exfoliation revolution of sorts on social media, as they move from DIY kitchen remedies to embrace acids that reset the skin. These acids are essentially exfoliators, which leave the skin smoother and clearer.…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

9 Plant-Based Protein Sources For Vegans And Vegetarians

Did you know what’s the missing link between what’s on your plate and glowing skin and lustrous hair? Protein. The body uses protein to build and repair tissues, and is an important building block of bones, muscles, skin, cartilage and…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

Lesser Known Wellness Therapies You *Must* Check Out

The pandemic has got us thinking about our health, weight, skin; you get the drift. This time, we’re taking the ‘outside-in’ approach with ancient wellness systems that can treat ailments that stem from a modern, fast-paced life. Some curative remedies that…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

Decoding Kefir: Does It Really Reduce Bloating & Improve Health?

If you are exhausted, your skin is breaking out and you’re the buttons of your jeans are popping off, perhaps you would like to commit to kefir and test the results for yourself. Experts believe that gut health is the…
By Aparrna GuptaJuly 13, 2021
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  • Hair

Dull skin, falling hair? A folic acid deficiency might be the cause

Pregnant women are known to have a perceptible glow to their skin, and their hair is usually shinier and bouncier as well. Most doctors attribute this effect to folic acid, which is a major component in prenatal vitamins. The radiant skin…
By Aparrna GuptaJuly 13, 2021
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  • Hair

Winter haircare: Expert approved tips for smooth, healthy hair during the colder months

Winter may bring you some respite from the heat, but the season may not be as soothing for your hair. Dryness and frizz are only exacerbated by the switches between the colder temperatures outside and the heater you use inside, and you’re…
By Aparrna GuptaJuly 13, 2021
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  • HOME
  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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