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  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
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    • ABOUT US
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Wellness

7 things you’re doing at the gym that could cause muscle and joint injuries

While there are few things more exhilarating than reaching a new personal best at the gym, it’s just as easy to go too far and hurt yourself in the process. This can set your fitness routine back considerably, and can result in…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

Feeling sleepy after lunch? Here’s what you can do to prevent it

Takeout lunches that leave you sleepy, tired and unable to focus on your work can be a massive hit to productivity. “The phenomenon of feeling sluggish or sleepy after 2pm is known as ‘postprandial somnolence’ or the ‘post lunch dip’,” explains…
By Aparrna GuptaJuly 13, 2021
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  • Fragrances

8 new perfumes for men and women that you need in your winter scent stash

The winter season gives you the perfect excuse to switch up your wardrobe—cosy knits and sweaters instead of shorts and crop tops. It also brings you the opportunity to reassess your fragrance picks—you can choose warmer, heavier scents that pair well with your winter outfits.…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

What you need to know about turning vegan this January

In January, it can be difficult to avoid all the ‘new year, new you’ messaging that takes over our newsfeeds. Whether you’re partaking in Dry January or trying a sugar detox for the month, starting the new year with a food-related challenge or a…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

7 ways to help muscle recovery after an intense workout

If you’ve jumpstarted your exercise goals in January (especially after a long break in December), you’re likely in the middle of figuring out your new routine. While you’re working out, the heat produced by your muscles increases your body temperature and…
By Aparrna GuptaJuly 13, 2021
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  • Skincare

5 times you should definitely skip makeup, according to experts

While a swipe of red lipstick or a spackle of concealer under the eye can go a long way in increasing your confidence when at work or on a date, it can be counterintuitive if you’re slapping it on while heading for…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

Why balancing your cortisol levels could be the key to better health and happier skin

A busy day at work, a painful commute or a long evening out can leave you feeling drained, sick and upset. What gives? Microstressors such as these directly affects the level of cortisol in your body, which can cause fatigue…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

Feeling stressed at work? Try these simple meditation techniques right at your desk

It’s easy to feel overly stimulated, anxious or even sapped of all energy in a busy and stressful workplace environment. You may not consider meditation to be an available option to you when you’re at the office, but a quick five-minute respite…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

Suffering from vertigo? Here’s what you should keep in mind

If you suffer from vertigo, you will be all too familiar with that frightening sensation of being off-balance; it feels as if you are spinning, or the world around you is. People usually use the word dizziness when referring to…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

Vitamin E benefits: How this magic ingredient works for your skin

Conversations about Vitamin E benefits are rife, especially because they’re the easiest way to combat dry, dull skin. Infact, the pharmacy-bought oval, soft gel Vitamin E capsule is the most common beauty hack that makeup artists and celebrities worldwide swear by. Besides being…
By Aparrna GuptaJuly 13, 2021
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  • HOME
  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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