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    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Wellness

5 unexpected sources of sugar in your daily diet

Most nutritionists and health coaches will attest to the fact that the only resolution anyone needs to make this year, is to reduce sugar. They’ll cite all of the research and list all the many benefits of going easy on the…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

Pilates vs yoga: Which of the two workouts is best for you?

Both Pilates and yoga are exercises that focus on the mind-body connection, and offer improved strength, better mobility and bolstered metabolism. But their approaches and goals might differ, depending on what you’re looking for. If you’re not sure which one you’d like to add to…
By Aparrna GuptaJuly 13, 2021
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  • Founder's Diary

A Page from the Diary of a Beauty Writer

Sharing a page or a few pages from my personal beauty diary is an attempt to illustrate how we need to make the most of what we have in any situation. There is always a way to celebrate ourselves, how…
By Aparrna GuptaMay 21, 2021
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  • Skincare

Now is the perfect time to add dry brushing to your skincare routine

With all the extra time you have on your hands, adding dry brushing to your skincare routine is a good call, especially if you’ve been wanting to do it for a long time. It’s become a popular skincare technique, particularly on Instagram,…
By Aparrna GuptaApril 4, 2021
Read more
  • Skincare

Is sunscreen still necessary when you’re working from home?

While you’re going to spend your whole day hunkered down at home (sans a walk outside or a trip to the grocery store), keeping your skincare routine constant is still super important. It can be easy to get lazy about layering products…
By Aparrna GuptaApril 4, 2021
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  • Wellness

These quick yoga poses will help give your day a great start

While meditation is traditionally an unwinding ritual to help you sleep better, an energising routine might help to start your day right. It allows you to drop into a flow state, which helps you tackle tasks and adapt to change, while boosting…
By Aparrna GuptaApril 4, 2021
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  • Wellness

Here’s how writing in a gratitude journal can help your mental health while self-isolating

With all the stress of the pandemic swirling about, it’s easy to settle into discouragement, particularly as headlines are dire. This can lead to feelings of isolation, and when coupled with anxiety, can leave you spiralling. While meditation and physical exercise have been lauded…
By Aparrna GuptaApril 4, 2021
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  • Wellness

5 nourishing superfood smoothies that are perfect meals for when you’re too bored to cook

Smoothies are the perfect way to add fruits and vegetables to your diet, making it the perfect snack or breakfast choice if you’re not a fan of eating them straight-up. “If you’re not in the mood to cook something, or feel like…
By Aparrna GuptaApril 4, 2021
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  • Wellness

Why foam-rolling before bedtime could be the answer to better sleep

The lockdown has us all looking for quick and easy ways to relax, sleep more and stay fit. A must-have tool to have on hand? A foam roller. This lightweight cylindrical tube of compressed foam is recommended by fitness experts for increasing…
By Aparrna GuptaApril 4, 2021
Read more
  • Skincare

Is your COVID-19 face mask making you break out? Here’s what to do

As of April 2020, wearing masks while out in public has become mandatory in most Indian states, suggesting that a face covering will be a must-have in all our repertoires for months to come. While it an important factor in preventing…
By Aparrna GuptaApril 4, 2021
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  • HOME
  • FRAGRANCES
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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