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  • FRAGRANCES
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
  • SKINCARE
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
    • Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
  • WELLNESS
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
    • August 2026 Horoscope: A Cosmic Guide to Awakening & Alignment
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
  • SKINCARE
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
    • Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
  • WELLNESS
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
    • August 2026 Horoscope: A Cosmic Guide to Awakening & Alignment
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
  • COMMUNITY
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Wellness

7 prebiotic-rich foods that can help you beat bloating

In 2021, gut health is a popular buzzword. Over the last couple of years, the use of probiotics has surged in combatting imbalance within the gut microbiome, which is said to affect everything from your metabolism to mental well-being. Whether you’re chowing down probiotic-rich supplements or…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

4 tools therapists use when they’re dealing with anxiety themselves

The global health crisis we’re in has gotten anxiety levels to be at an all-time high. Whether you’re having to worry about the uncertainty of it all, dealing with the loss of a loved one or nervous about re-entering the world after…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

5 running apps that’ll let you upgrade your workout routine in 2021

With gyms and group classes out of commission for the larger part of the last year, running has become one of the most popular workout forms. It is a great exercise for those that don’t have access to equipment or a trainer,…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

8 expert-approved ways to ensure that you’re having an efficient workout, every time

When you finally get off the couch or bed to start a workout, you’re not going to be satisfied with so-so results. You start a session wanting to get 100 per cent out of every rep, sprint and set so…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

Feeling sick even after taking a course of antibiotics? It could be thanks to an imbalanced gut

The gut is called the second brain for a reason—it is correlated with hormone function, heart health and cognition, in addition to just digestion. The key to having a healthy microbiome is making sure that good gut bacteria outnumber bad bacteria, but…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

5 experts give us their top advice on coping with the COVID-19 crisis

With COVID-19 cases cavorting and rapidly increasing in India right now, the situation is at its most dire, with the healthcare system collapsing under the strain, and a highly contagious mutant spreading at a very quick pace despite an extended lockdown in place in…
By Aparrna GuptaJuly 13, 2021
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  • Fragrances

8 classic summer perfumes you’ll want to spritz now

You might be hunkered down at home, but a few sniffs of a fresh and light fragrance can really spritz you straight into a summer adventure. To prepare, you might want to switch out your darker, moodier perfumes for lilting florals and…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

What is yoga nidra, and how can it help you relax?

If you have been having a hard time unplugging right now, experts say that yoga nidra might be a great practice to co-opt into your routine now. It is a little-known yogic practice that is becoming popular as both a form of meditation and…
By Aparrna GuptaJuly 13, 2021
Read more
  • Hair

COVID-19 could be contributing to your sudden hair loss. Here’s what we know

Hair loss is scary and emotional, and when you’re recovering from the physical and mental stressors that accompany COVID-19, it can be that much more overwhelming. Studies have shown that among long-haul symptoms like fatigue, coughs and muscle aches, hair loss has been…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

How to ask for help when you’re overwhelmed

Whether it’s a logistical issue, like finding someone to pick up your packages when you’re sick, or emotional ones, like coping with anxiety or depression when you’re home alone, the pandemic has brought to light a situation that can be uncomfortable and…
By Aparrna GuptaJuly 13, 2021
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  • HOME
  • FRAGRANCES
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
  • SKINCARE
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
    • Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
  • WELLNESS
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
    • August 2026 Horoscope: A Cosmic Guide to Awakening & Alignment
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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