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  • FRAGRANCES
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
    • June 2026 Horoscope: How the Stars Will Shape Your Month, According to Your Zodiac Sign
    • Horoscope May 2026:Make This Month About Fulfilment of Your Soul
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
    • June 2026 Horoscope: How the Stars Will Shape Your Month, According to Your Zodiac Sign
    • Horoscope May 2026:Make This Month About Fulfilment of Your Soul
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
  • COMMUNITY
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Wellness

5 nourishing superfood smoothies that are perfect meals for when you’re too bored to cook

Smoothies are the perfect way to add fruits and vegetables to your diet, making it the perfect snack or breakfast choice if you’re not a fan of eating them straight-up. “If you’re not in the mood to cook something, or feel like…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Why foam-rolling before bedtime could be the answer to better sleep

The lockdown has us all looking for quick and easy ways to relax, sleep more and stay fit. A must-have tool to have on hand? A foam roller. This lightweight cylindrical tube of compressed foam is recommended by fitness experts for increasing…
By Aparrna GuptaApril 4, 2021
Read more
  • Skincare

Is your COVID-19 face mask making you break out? Here’s what to do

As of April 2020, wearing masks while out in public has become mandatory in most Indian states, suggesting that a face covering will be a must-have in all our repertoires for months to come. While it an important factor in preventing…
By Aparrna GuptaApril 4, 2021
Read more
The best hormone-balancing foods to eat during every phase of your period cycle
  • Wellness

The best hormone-balancing foods to eat during every phase of your period cycle

Your hormones direct how you think, look and feel, so keeping them in balance is key for overall wellness, and as it turns out, their efficiency is influenced by many factors, including what we eat. “The first step to eating in sync…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Can your favourite foods actually make you happier?

Do you find yourself reaching for a bar of chocolate when you’re done with a particularly stressful day? It turns out, it might not be the worst pick. “Not only is raw cacao comprised of substances great for our memory, cognition, and…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Are you feeling hungry all the time in lockdown? You’re not alone

Are you feeling hungry all the time? When you’re working, when you wake up and especially before you go to bed? If you’re raiding your fridge for comfort food and finding yourself craving sweet treats and pizza more than you ever have…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

4 common hair issues that could be symptoms other health concerns, according to the experts

Just like eyes can be the window into the soul, hair can be a window into your health. While having a good hair day is tied into vanity, it can also suggest that your vitamin and mineral levels are all in balance,…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Breathing correctly can help you build immunity and get better skin. Here’s how

Ask any celebrity, and they’ll chalk their health, beauty and fitness up to drinking water, eating clean, exercising and focusing on breathwork. The latter is a broad term for the different types of breathing techniques available that help to reduce stress…
By Aparrna GuptaApril 4, 2021
Read more
  • Skincare

What is all that increased screen time doing to your skin?

Conversation about the danger of blue light has gotten that much more common in recent months as we’re all spending more time than usual on the computer, phone and television as we work from home. But it’s not just the usual suspects—fine…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

7 things that happen to you when you’re under stress

Whether you’re worried about a big bill payment, managing a new work from home routine or anxious about the current state of the world, stress is omnipresent right now. While stress—or the fight or flight response—can protect you from danger or making poor…
By Aparrna GuptaApril 4, 2021
Read more

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  • HOME
  • FRAGRANCES
    • Why Monsoon Changes The Way Your Perfume Smells
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • 9 Period Must-Haves That Deserve a Standing Ovation Every Month
    • July 2026 Horoscope: Step Into Your Most Empowered Self- Unlock Abundance and New Beginnings
    • Can One Card Change Your Day?
    • June 2026 Horoscope: How the Stars Will Shape Your Month, According to Your Zodiac Sign
    • Horoscope May 2026:Make This Month About Fulfilment of Your Soul
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
  • HAIR
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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