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  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Wellness

5 experts give us their top advice on coping with the COVID-19 crisis

With COVID-19 cases cavorting and rapidly increasing in India right now, the situation is at its most dire, with the healthcare system collapsing under the strain, and a highly contagious mutant spreading at a very quick pace despite an extended lockdown in place in…
By Aparrna GuptaJuly 13, 2021
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  • Fragrances

8 classic summer perfumes you’ll want to spritz now

You might be hunkered down at home, but a few sniffs of a fresh and light fragrance can really spritz you straight into a summer adventure. To prepare, you might want to switch out your darker, moodier perfumes for lilting florals and…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

What is yoga nidra, and how can it help you relax?

If you have been having a hard time unplugging right now, experts say that yoga nidra might be a great practice to co-opt into your routine now. It is a little-known yogic practice that is becoming popular as both a form of meditation and…
By Aparrna GuptaJuly 13, 2021
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  • Hair

COVID-19 could be contributing to your sudden hair loss. Here’s what we know

Hair loss is scary and emotional, and when you’re recovering from the physical and mental stressors that accompany COVID-19, it can be that much more overwhelming. Studies have shown that among long-haul symptoms like fatigue, coughs and muscle aches, hair loss has been…
By Aparrna GuptaJuly 13, 2021
Read more
  • Wellness

How to ask for help when you’re overwhelmed

Whether it’s a logistical issue, like finding someone to pick up your packages when you’re sick, or emotional ones, like coping with anxiety or depression when you’re home alone, the pandemic has brought to light a situation that can be uncomfortable and…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

5 unexpected sources of sugar in your daily diet

Most nutritionists and health coaches will attest to the fact that the only resolution anyone needs to make this year, is to reduce sugar. They’ll cite all of the research and list all the many benefits of going easy on the…
By Aparrna GuptaJuly 13, 2021
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  • Wellness

Pilates vs yoga: Which of the two workouts is best for you?

Both Pilates and yoga are exercises that focus on the mind-body connection, and offer improved strength, better mobility and bolstered metabolism. But their approaches and goals might differ, depending on what you’re looking for. If you’re not sure which one you’d like to add to…
By Aparrna GuptaJuly 13, 2021
Read more
  • Founder's Diary

A Page from the Diary of a Beauty Writer

Sharing a page or a few pages from my personal beauty diary is an attempt to illustrate how we need to make the most of what we have in any situation. There is always a way to celebrate ourselves, how…
By Aparrna GuptaMay 21, 2021
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  • Skincare

Now is the perfect time to add dry brushing to your skincare routine

With all the extra time you have on your hands, adding dry brushing to your skincare routine is a good call, especially if you’ve been wanting to do it for a long time. It’s become a popular skincare technique, particularly on Instagram,…
By Aparrna GuptaApril 4, 2021
Read more
  • Skincare

Is sunscreen still necessary when you’re working from home?

While you’re going to spend your whole day hunkered down at home (sans a walk outside or a trip to the grocery store), keeping your skincare routine constant is still super important. It can be easy to get lazy about layering products…
By Aparrna GuptaApril 4, 2021
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  • HOME
  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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