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    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
  • COMMUNITY
  • EVENTS
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Wellness

These quick yoga poses will help give your day a great start

While meditation is traditionally an unwinding ritual to help you sleep better, an energising routine might help to start your day right. It allows you to drop into a flow state, which helps you tackle tasks and adapt to change, while boosting…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Here’s how writing in a gratitude journal can help your mental health while self-isolating

With all the stress of the pandemic swirling about, it’s easy to settle into discouragement, particularly as headlines are dire. This can lead to feelings of isolation, and when coupled with anxiety, can leave you spiralling. While meditation and physical exercise have been lauded…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

5 nourishing superfood smoothies that are perfect meals for when you’re too bored to cook

Smoothies are the perfect way to add fruits and vegetables to your diet, making it the perfect snack or breakfast choice if you’re not a fan of eating them straight-up. “If you’re not in the mood to cook something, or feel like…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Why foam-rolling before bedtime could be the answer to better sleep

The lockdown has us all looking for quick and easy ways to relax, sleep more and stay fit. A must-have tool to have on hand? A foam roller. This lightweight cylindrical tube of compressed foam is recommended by fitness experts for increasing…
By Aparrna GuptaApril 4, 2021
Read more
  • Skincare

Is your COVID-19 face mask making you break out? Here’s what to do

As of April 2020, wearing masks while out in public has become mandatory in most Indian states, suggesting that a face covering will be a must-have in all our repertoires for months to come. While it an important factor in preventing…
By Aparrna GuptaApril 4, 2021
Read more
The best hormone-balancing foods to eat during every phase of your period cycle
  • Wellness

The best hormone-balancing foods to eat during every phase of your period cycle

Your hormones direct how you think, look and feel, so keeping them in balance is key for overall wellness, and as it turns out, their efficiency is influenced by many factors, including what we eat. “The first step to eating in sync…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Can your favourite foods actually make you happier?

Do you find yourself reaching for a bar of chocolate when you’re done with a particularly stressful day? It turns out, it might not be the worst pick. “Not only is raw cacao comprised of substances great for our memory, cognition, and…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Are you feeling hungry all the time in lockdown? You’re not alone

Are you feeling hungry all the time? When you’re working, when you wake up and especially before you go to bed? If you’re raiding your fridge for comfort food and finding yourself craving sweet treats and pizza more than you ever have…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

4 common hair issues that could be symptoms other health concerns, according to the experts

Just like eyes can be the window into the soul, hair can be a window into your health. While having a good hair day is tied into vanity, it can also suggest that your vitamin and mineral levels are all in balance,…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Breathing correctly can help you build immunity and get better skin. Here’s how

Ask any celebrity, and they’ll chalk their health, beauty and fitness up to drinking water, eating clean, exercising and focusing on breathwork. The latter is a broad term for the different types of breathing techniques available that help to reduce stress…
By Aparrna GuptaApril 4, 2021
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  • HOME
  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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