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    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
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    • ABOUT US
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Skincare

What is all that increased screen time doing to your skin?

Conversation about the danger of blue light has gotten that much more common in recent months as we’re all spending more time than usual on the computer, phone and television as we work from home. But it’s not just the usual suspects—fine…
By Aparrna GuptaApril 4, 2021
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  • Wellness

7 things that happen to you when you’re under stress

Whether you’re worried about a big bill payment, managing a new work from home routine or anxious about the current state of the world, stress is omnipresent right now. While stress—or the fight or flight response—can protect you from danger or making poor…
By Aparrna GuptaApril 4, 2021
Read more
  • Skincare

Could your exercise routine contribute to skin ageing or acne?

Sweating it out—whether you’re trying a new dance class or working in a long walk into your day–can be extremely beneficial for your skin too. “Exercise gets the heart rate up and can also improve blood circulation. This can in turn…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Why Bollywood celebrities are turning to gardening as a mindfulness activity

Whether you’ve always had a green thumb, or you’re working on growing your first houseplant, it’s clear that tilling, planting, nurturing, gardening and harvesting plants can be great to boost your mental health. Just ask Anushka Sharma and Samantha Akkineni, who have taken up…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

What to expect at your gym when it reopens post lockdown

While home workouts have been keeping us motivated–and fit—during the lockdown, going to the gym to get in your sweat session in is still a whole different experience. “Gyms are basically spaces for enjoying the collective adrenaline rush. Merely looking at someone…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Here’s why you should level-up your at-home workouts with resistance bands

Exercising at home, whether you’re attending virtual at-home workout classes or creating sequences as you go, has become the new normal. While the energy levels might not compare to what you feel in an IRL class or at the gym, you…
By Aparrna GuptaApril 4, 2021
Read more
  • Hair

What does your Ayurvedic dosha mean for your hair type?

If you have been struggling to find a haircare routine that solves your concerns, it’s time to look beyond the regular suspects of shampoos and conditioners, and delve deeper into your roots, to assess what’s causing the disruption of hair…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Thunder, music and art: The most interesting alternative therapies that may help alleviate stress

When you think about traditional therapy, you’re likely thinking of sitting on a couch with a counsellor and talking through what’s ailing you. While this form of therapy has been proven as an efficient manner to improve your physical and emotional…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

All the supplements that may help improve your response to stress

When you’re stressed, the adrenal gland releases cortisol to help you combat the emergency at hand. But too much cortisol can impact digestion, gut health, immunity and sleep, all of which can wreak further havoc on the body. While techniques like meditation and yoga have…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

5 lifestyle hacks to manage and ease migraines

If you’ve ever experience a migraine, you know that the throbbing pain, vision changes and nausea mean that it is no ordinary headache. According to the World Health Organisation, it is a disabling condition that can result in keeping you out…
By Aparrna GuptaApril 4, 2021
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  • HOME
  • FRAGRANCES
    • Best of Beauty October 2026: New Launches You Can't Miss
    • How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
    • From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
    • Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
    • Why Monsoon Changes The Way Your Perfume Smells
  • SKINCARE
    • Best of Beauty October 2026: New Launches You Can't Miss
    • In-Chair Skin Treatments Every Bride Should Know About
    • Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder
    • Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It
    • Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right
  • WELLNESS
    • Lavenderoom Horoscopes: Your November 2026 Cosmic Guide to Quiet Surrender, Bold Sparks & Creative Magic
    • 7 Wellness Hacks For People Who Don't Have Two Free Hours Every Morning
    • In Defence of Rom-Coms, Because, I'm Just A Girl
    • Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth
    • Seven Beauty Rituals From Around the World, Traced Back to Their Source
  • MAKE-UP
    • Best of Beauty October 2026: New Launches You Can't Miss
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Best of Beauty: October
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
  • HAIR
    • Best of Beauty October 2026: New Launches You Can't Miss
    • From Building Global Brands to Building India's Own: Aankith Aroraa on 3TENX
    • Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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