Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Wellness

4 tips to counter the effects of a sugar-heavy meal on your body

Baking has been a favourite pastime during the lockdown, with banana bread and cheesecake recipes a mainstay on most social media feeds. If you’ve been baking up a storm too, all that taste-testing and then late-night eating can leave you feeling…

Wellness

7 easy ways to improve your concentration and focus

There are many reasons you could be struggling to concentrate on your tasks right now, and a switched-up work from home schedule and general stress about the state of the world are definitely at the top of the list. Mumbai-based psychologist Tanya…

Skincare

5 things your fingernails say about your health that you can’t ignore

If you have brittle, prone-to-breakage or yellowing nails, it could be more than just a damper to your manicure routine. Instead, they could be tell-tale signs of health disorders that you could otherwise miss. According to general physician Dr Aradhana Panda, “The…

Fragrances

These are the perfumes that Kate Middleton, Meghan Markle and other members of the royal family love

When the royals wear something out in public, or mention their appreciation for a brand or product, it is a sure-shot sell-out. Known as the “Markle Sparkle” or the “Kate Middleton Effect”, this is a testament to the power they…

Hair

Eggs, yoghurt and onion juice: How to use these messy but worth-it natural haircare ingredients

Turmeric can stain the skin, the smell of fenugreek can linger and coconut oil can make a mess in your shower, but the ingredients all have redeeming qualities that make them beauty DIY must-haves. The same goes for onion juice, yoghurt and eggs. We asked a dermatologist for the…

Wellness

9 benefits of almonds for skin, hair and face

The benefits of almonds are the reason why the soaked and peeled nuts were pushed into our palms every morning when we were kids. Its zinc content makes it a superfood for brain development. And when applied topically—whether it’s in the form…

Skincare

5 ways to prevent and treat those pesky insect bites

Insect bites are ubiquitous in humid weather, and if you’ve spent the day trying not to scratch an itch that it can bring, you know that it can be an uphill battle. Doctors suggest keeping your hands off (just like you’re…

Hair

5 reasons why amla is perfect for anyone looking for stronger, thicker hair

Amla has been eaten, or been made into tonics, pastes and oils for years, for issues that range from hair loss to autoimmune disorders. Whether you choose to take it down as a shot in the AM to boost cell growth…

Wellness

5 squat variations that’ll maximise your leg day workout

Squats may be the most ubiquitous bodyweight exercise in the book—it is a part of every strength training workout, requires no equipment and can be done in small spaces too. But they’re also deceptively hard to nail down, and doing a…

Hair

5 at-home hair colouring mistakes and how to fix them

If you spent the lockdown experimenting with box dye, you know that snafus are just a part of the game, especially if you picked unusual colours. If you can’t make it to your hairstylist just yet, we reached out to…