Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Skincare

Mineral oils in skincare products: All you need to know about this much-debated beauty ingredient

So many of your favourite beauty products include mineral oil for its hydrating, softening and smoothening properties, but there are many newer brands that feature the ingredient in their major no-no list, along with other “harmful” picks like parabens, phthalates, fragrances and…

Wellness

6 natural supplements that’ll help balance anxiety, according to experts

While this has been an unprecedented year full of uncertainty, stress and challenges, this has also been a year of conscious consumption and lifestyle changes. With information available on how to fight the virus internally, we have been exercising and…

Make-up

Your ultimate guide to highlighters: How to pick the best one and use it right

A good highlighter is a must-have in your makeup bag—applied across your cheekbones, down your nose and beneath the brow bone—it can add definition, elevate a dull, tired complexion and deliver the elusive dewy glow you’re looking for. Whether you like to swipe…

Wellness

How to get over the 4 worst hangover symptoms

You know the drill—chug a glass of water after every drink, load up on carbs before a long night out, don’t mix alcohols and skip the ones heavy with congeners—but sometimes, all the best practices can’t protect you from a hangover after…

Hair

6 easy ways to treat and repair winter-related hair damage

Just as you stock up on body butter and moisturisers as the temps take a nosedive, your hair needs some TLC too. Winters make the hair dry, prone to static, and often lead to split ends and damage. “More often than…

Fragrances

8 new perfumes that’ll help you start off 2021 on a fresh note

If you catch a whiff of the perfume you wore in 2020, you’ll likely be reminded of the months on end that you spent at home thanks to the pandemic-induced lockdown. Looking for a brand-new perfume to switch things up…

Skincare

Stubborn PCOS-induced acne and hair loss? Here’s the drug that could help

Women with polycystic ovarian syndrome—characterised by excess androgens—seem to be at a greater risk of hair loss and acne. This is thanks to the excess testosterone, there is an increase in sebum and skin cell production, leading to acne, and miniaturisation of…

Skincare

4 skin-friendly active ingredient combinations you should try now

You already know the importance of active ingredients in your skincare—Vitamin C brightens, retinol exfoliates and hyaluronic acid plumps—but how well do these super-powered ingredients play well with others? We spoke to the pros for a low-down on what you should layer…

Wellness

6 ways to naturally and safely soothe aches, pains and discomfort during pregnancy

Pregnancy symptoms like nausea, headaches, back pain and heartburn are common—and they can put a real damper on your days. Luckily, there are safe and natural solutions that can help, like massages, exercises and picking the right kinds of food. While…

Wellness

Could your favourite foods be making you feel sick? An elimination diet can help

Are you breaking out more than before? Are digestive issues getting you down? Is your energy level plummeting often? Food sensitivities could be getting in your way. If you’re not sure what’s stressing your gut out—gluten, dairy or just nightshade vegetables—an elimination…