Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Can One Card Change Your Day?

Introducing the Lavenderoom Energy Pull Cards An energy tool created, written, and charged with intention by Aparrna Gupta The Lavenderoom Energy Pull Cards were born from a simple but profound belief — that the right words, at the right moment,…
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Why Monsoon Changes The Way Your Perfume Smells

Rain changes everything — the mood, the air, your skin, and even the way perfume lingers around you. Here’s why certain fragrances suddenly feel softer, fresher and infinitely more romantic during monsoon. There’s something about monsoon that makes people rediscover…
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The 9-Day Energy & Beauty Ritual Guide

Inspired by Navratri’s nine nights, this guide blends color therapy, self-care, and affirmations to align mind, body, and spirit.My Story With the Nine NightsI was born during Navratri, and perhaps that’s why these nine nights have always felt heightened for…
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Beauty Beyond Borders

Something unexpected happened during a recent Mumbai masterclass with the founder of Moor Cosmetics, Natasha Moor. As she expertly applied makeup, she paused and asked the audience a question that had nothing to do with beauty products, “Tell me, what…
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