Aparrna Gupta | Lavenderoom

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Events

Lavenderoom X Sarees & Sangrias by Kalaneca: Of Craftsmanship, Conversations and Connections

Lavenderoom curated an unforgettable evening with Kalaneca, the distinguished Indian handloom saree brand founded by twin sisters Kavea R. Chavali and Ramya Rao. Specializing in the exquisite craft of Uppada silk, Kalaneca’s sarees reflect this traditional weave’s grace, luxury, and timeless appeal. Our event,…

Community

Twin Tales: The Story of Kalaneca’s Founders and Their Craftsmanship Journey

Nestled amidst the serene lakes of Powai, surrounded by lush greenery and vibrant florals, the first edition of Sarees and Sangrias at the Fame Garden (Powai) in Mumbai promises an enchanting celebration of homegrown brands and founder stories. In partnership…

Community

From a Scientist to a (Scented) Entrepreneur: Anuri Shah’s Journey is a Lesson on Taking that Leap of Faith

For Anuri Shah, founder of The Uchi Store, building a scent-forward homegrown brand was her calling. It all started when she moved from Los Angeles (LA) to Mumbai and struggled to find premium home fragrances and local brands. “When in…

Wellness

Can Embracing Imperfection Redefine Relaxation? Inside Rii’s ‘Wabi Sabi’ Design at Florian Hurel Hair Couture & Spa

Florian Hurel Hair Couture & Spa

Community

Face Yoga Expert, Vibhuti Arora On Her Beautypreneur Journey, Yoga & Sculpted Cheekbones

On how she starts her day “I start my day by lightly stretching in bed. When I brush my teeth, I do face yoga, my signature 1-minute Vibhuti massage. Then, I have my morning drink. My go-to drink keeps changing…

Fragrances

Unravelling The Enchanting World Of The Most Exquisite French Perfume Brand

Did you know that the smells you are drawn to can reveal more about your personality than your writing or clothes? To learn about perfumes and personalities is a big part of my job. As a dedicated beauty editor and…

Community

Let’s See Everyday Aesthetics From The Eyes Of A Design Influencer

“Ridhi, show me a day in your life,” and with this intention, I set out to interview India’s leading design influencer, Ridhi Khosla Jalan. At Lavenderoom, the team believes that space is energy, and it can shape our emotional responses…

Community

Nauheed Cyrusi on her reel VS real personality, go-to beauty rituals, and her love for dogs

In the realm of beauty influencers, where glamour often overshadows genuineness, I had the pleasure of interviewing Nauheed Cyrusi, a refreshing example of authenticity. Best known for her iconic portrayal as the ethereal ‘Piya Basanti‘ girl, Cryusi transcends the boundaries of traditional…

Events

Lavenderoom’s Fragrant Friday: Introducing Kastoor’s Modern Ittars

Relive the enchantment of Fragrant Friday as Lavenderoom takes you on a sensory voyage through the captivating realm of modern ittars. Curated and hosted by Lavenderoom, this exclusive event, held recently, offered guests a unique opportunity to immerse themselves in…

Community

Shamika Haldipurkar, founder of d’you on why the brand made it to Alia Bhatt’s favourites list

In the ever-evolving landscape of beauty, where trends come and go, Shamika Haldipurkar firmly stands her ground that ‘less is more’, and how multitasking but minimal skincare will be the unbeatable trend. As the Founder and CEO of d’you, homegrown…