Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Wellness

Actor & Beauty Creator Nandinee Khosla on Glow-Up Secrets, Skincare as Therapy & Her Off-Camera Rituals

Fresh off her red-carpet debut at Cannes 2025 with the short film The Second Wind, Nandinee Khosla is having a moment—and it’s not just about cinema. With a background in theatre and campaigns for major brands like Pepperfry, Revera Diamonds,…

Community

The Soft Power of Shveta Salve, and Her Beauty and Wellness Routines for Radiance

Fresh off her return to screen with The Royals on Netflix, Shveta Salve didn’t celebrate with flashbulbs or afterparties. Instead, she chose Bali—a quiet surrender to slow mornings, barefoot walks, and beauty rituals that feel more like prayer than performance.…

Community

Founder Feature: Krishna Tamalia Vora, Mom’s Therapy

Tradition in a Bottle. Intention in Every Drop.From Courtroom to Care Before she was the founder of one of India’s most mindful Ayurvedic beauty brands, Krishna Tamalia Vora was a criminal lawyer — the first woman in her Rabari community…

Skincare

Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury

Earlier this month, I had the chance to meet Dr. Annie Black, Global Scientific Director at Lancôme, at an intimate dinner during her visit to India. Dressed in a sharp formal suit paired with elegant Indian jhumkas, she exuded a…

Best of Beauty | March 2025 Recap

A new monthly ritual—a sharp, sensory edit of standout events, launches, and storytelling that moved the needle. Created for beauty insiders, observers, and those who just want to stay in the know. 1. The Skin Affair by TIRA The first…

Community

7 Women I Admire and Here’s Why

“Strategic listening is an underrated superpower. Some of the most powerful things are never verbalised.” If you were to eavesdrop on my conversations with some of the most inspiring women I know, you’d hear stories of courage, conviction, and creativity.…

Events

Lavenderoom Beauty Brunch: A Sensory Experience with Dr. Blossom Kochhar

Lavenderoom Beauty Brunch debuted with an intimate gathering in Delhi, co-hosted with the pioneer of aromatherapy, Dr. Blossom Kochhar, founder of Aroma Magic. Set in the charming ambiance of The Tea Room, the brunch brought together beauty, self-care, and enriching…

The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join

There’s something magnetic about makeup artist and entrepreneur Natasha Moor. Whether speaking at a masterclass, connecting with fans online, or developing her namesake beauty brand, she exudes a sense of empowerment and self-assurance that’s hard to ignore. I first met…

Community

Missing Out on Champi? Influencer Diipa Khosla on Why This Ayurvedic Hair Ritual is a Must

I first met Diipa Büller-Khosla when she launched her brand, Indē Wild, in India—a skincare line that beautifully bridges the ancient science of Ayurveda with the fast-paced demands of modern living. She is more than just a global influencer with…

Skincare

India’s Beauty Renaissance: Transforming Global Standards with Innovation and Tradition

In May 2024 Shamika Haldipurkar received the Business Innovation Award for her skincare brand d’you at the Business of Beauty’s inaugural Global Forum in LA. d’you was celebrated for its diligent approach towards brand building via channelling social listening into…