Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Fragrances

This Valentine’s Day try ungendered perfumes

Why not ditch the “for men” and “for women” labels when shopping for Valentine’s Day this year? If you are keen to step out of the gender and fragrance association and are looking for scents that tread the line between…

Skincare

8 cleansing balms to try during transitional weather

If you haven’t yet used a cleansing balm as part of your PM routine, you are missing out on an understated hero product. It’s perhaps the easiest way to remove makeup and grime off your skin without stripping it of…

Make-up

6 plant-based lip and cheek tints that colour and care for the skin

If you are looking for a single beauty product that is a true multitasker, then hybrid lip and cheek tints should be at the top of your list. Their credibility lies not just in being free of dubious synthetic chemicals like silicones,…

Skincare

7 calming bath salts to relax, revitalise and renew your skin

Are you wondering what a handful of salts – whether Himalayan pink or sea salt or epsom – can do? At a physical level, a combination of salts along with essential oils help exfoliate the skin and provide relief to dryness. Minerals within the…

Skincare

6 body oils to add to your winter routine

Oils can sink into the deeper levels of the skin more easily than creams and repair the skin’s moisture barrier. Instead of scheduling massages let them be a part of your daily grooming practice. Take some body oil in the palm of…

Skincare

12 clay masks to clear and comfort your skin

While you don’t need one every day, your skincare routine is incomplete without a clay mask. This underrated multitasker helps to deep clean, brighten, calm the skin, and even revive its texture in one step. Typically, DIY clay masks were functional and…

Fragrances

5 Perfume Trends that will be big in 2022

Roses are back and violets too! Pandemic has changed the way we wear fragrances. It was assumed that when we are home-bound, fragrances will be relegated to the bottom-most drawer of the vanity dresser as opportunities for stepping out were…

Fragrances

These are your ideal perfumes according to zodiac signs

Woody or citrusy, floral or oriental–it could be easier to hone into preferred fragrances if you took zodiac signs into consideration. Let an astrologer guide you to your signature scent. See the ideal perfumes according to zodiac signs, including why…

Fragrances

10 hottest scents of 2021 that are perfect for gifting

Whether it’s a gift for your bestie or spouse or family, nothing screams personalised attention as much as a bottle of perfume. You can’t gift someone perfume without thinking of their personality and what kind of perfume will make them…

Skincare

12 genderless beauty products you can share with your partner

Stocked-up skincare shelves and pretty anti-ageing vials were always the woman’s domain. Some of these products were still shared by her man who wasn’t really into pastel pink vials or smooth skin but just wanted functional grooming hygiene. But, now with the…