Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Wellness

4 tools therapists use when they’re dealing with anxiety themselves

The global health crisis we’re in has gotten anxiety levels to be at an all-time high. Whether you’re having to worry about the uncertainty of it all, dealing with the loss of a loved one or nervous about re-entering the world after…

Wellness

5 running apps that’ll let you upgrade your workout routine in 2021

With gyms and group classes out of commission for the larger part of the last year, running has become one of the most popular workout forms. It is a great exercise for those that don’t have access to equipment or a trainer,…

Wellness

8 expert-approved ways to ensure that you’re having an efficient workout, every time

When you finally get off the couch or bed to start a workout, you’re not going to be satisfied with so-so results. You start a session wanting to get 100 per cent out of every rep, sprint and set so…

Wellness

Feeling sick even after taking a course of antibiotics? It could be thanks to an imbalanced gut

The gut is called the second brain for a reason—it is correlated with hormone function, heart health and cognition, in addition to just digestion. The key to having a healthy microbiome is making sure that good gut bacteria outnumber bad bacteria, but…

Wellness

5 experts give us their top advice on coping with the COVID-19 crisis

With COVID-19 cases cavorting and rapidly increasing in India right now, the situation is at its most dire, with the healthcare system collapsing under the strain, and a highly contagious mutant spreading at a very quick pace despite an extended lockdown in place in…

Fragrances

8 classic summer perfumes you’ll want to spritz now

You might be hunkered down at home, but a few sniffs of a fresh and light fragrance can really spritz you straight into a summer adventure. To prepare, you might want to switch out your darker, moodier perfumes for lilting florals and…

Wellness

What is yoga nidra, and how can it help you relax?

If you have been having a hard time unplugging right now, experts say that yoga nidra might be a great practice to co-opt into your routine now. It is a little-known yogic practice that is becoming popular as both a form of meditation and…

Hair

COVID-19 could be contributing to your sudden hair loss. Here’s what we know

Hair loss is scary and emotional, and when you’re recovering from the physical and mental stressors that accompany COVID-19, it can be that much more overwhelming. Studies have shown that among long-haul symptoms like fatigue, coughs and muscle aches, hair loss has been…

Wellness

How to ask for help when you’re overwhelmed

Whether it’s a logistical issue, like finding someone to pick up your packages when you’re sick, or emotional ones, like coping with anxiety or depression when you’re home alone, the pandemic has brought to light a situation that can be uncomfortable and…

Wellness

5 unexpected sources of sugar in your daily diet

Most nutritionists and health coaches will attest to the fact that the only resolution anyone needs to make this year, is to reduce sugar. They’ll cite all of the research and list all the many benefits of going easy on the…