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  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
    •  If You’re a Teen and Not Using These 11 K-Beauty Essentials, You’re Missing Out
    • Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury
    • Here’s How to Get Your Winter Glow on This Party Season.
  • WELLNESS
    • 2026 Brings In A Year Of Growth, Vulnerability And Discipline
    • How 2025 Winter Solstice Energy Influences Each Zodiac Sign
    • December 2025 Horoscope: A Month of Shift, Growth & Emerging Possibilities
    • November 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • October 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
  • MAKE-UP
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
    • 5 Beauty Looks to Try for a Lit Festive Season
  • HAIR
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
    • 9 Champi Oils Even My Grandmother Would Swear By for Luscious, Healthy Hair, According to a 22-Year-Old Beauty Writer
    • 3 Hair Colour Trends That Are Made For Brown Skin Girls 
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
    •  If You’re a Teen and Not Using These 11 K-Beauty Essentials, You’re Missing Out
    • Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury
    • Here’s How to Get Your Winter Glow on This Party Season.
  • WELLNESS
    • 2026 Brings In A Year Of Growth, Vulnerability And Discipline
    • How 2025 Winter Solstice Energy Influences Each Zodiac Sign
    • December 2025 Horoscope: A Month of Shift, Growth & Emerging Possibilities
    • November 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • October 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
  • MAKE-UP
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
    • 5 Beauty Looks to Try for a Lit Festive Season
  • HAIR
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
    • 9 Champi Oils Even My Grandmother Would Swear By for Luscious, Healthy Hair, According to a 22-Year-Old Beauty Writer
    • 3 Hair Colour Trends That Are Made For Brown Skin Girls 
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Founder's Diary

A Page from the Diary of a Beauty Writer

Sharing a page or a few pages from my personal beauty diary is an attempt to illustrate how we need to make the most of what we have in any situation. There is always a way to celebrate ourselves, how…
By Aparrna GuptaMay 21, 2021
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  • Skincare

Now is the perfect time to add dry brushing to your skincare routine

With all the extra time you have on your hands, adding dry brushing to your skincare routine is a good call, especially if you’ve been wanting to do it for a long time. It’s become a popular skincare technique, particularly on Instagram,…
By Aparrna GuptaApril 4, 2021
Read more
  • Skincare

Is sunscreen still necessary when you’re working from home?

While you’re going to spend your whole day hunkered down at home (sans a walk outside or a trip to the grocery store), keeping your skincare routine constant is still super important. It can be easy to get lazy about layering products…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

These quick yoga poses will help give your day a great start

While meditation is traditionally an unwinding ritual to help you sleep better, an energising routine might help to start your day right. It allows you to drop into a flow state, which helps you tackle tasks and adapt to change, while boosting…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Here’s how writing in a gratitude journal can help your mental health while self-isolating

With all the stress of the pandemic swirling about, it’s easy to settle into discouragement, particularly as headlines are dire. This can lead to feelings of isolation, and when coupled with anxiety, can leave you spiralling. While meditation and physical exercise have been lauded…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

5 nourishing superfood smoothies that are perfect meals for when you’re too bored to cook

Smoothies are the perfect way to add fruits and vegetables to your diet, making it the perfect snack or breakfast choice if you’re not a fan of eating them straight-up. “If you’re not in the mood to cook something, or feel like…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Why foam-rolling before bedtime could be the answer to better sleep

The lockdown has us all looking for quick and easy ways to relax, sleep more and stay fit. A must-have tool to have on hand? A foam roller. This lightweight cylindrical tube of compressed foam is recommended by fitness experts for increasing…
By Aparrna GuptaApril 4, 2021
Read more
  • Skincare

Is your COVID-19 face mask making you break out? Here’s what to do

As of April 2020, wearing masks while out in public has become mandatory in most Indian states, suggesting that a face covering will be a must-have in all our repertoires for months to come. While it an important factor in preventing…
By Aparrna GuptaApril 4, 2021
Read more
The best hormone-balancing foods to eat during every phase of your period cycle
  • Wellness

The best hormone-balancing foods to eat during every phase of your period cycle

Your hormones direct how you think, look and feel, so keeping them in balance is key for overall wellness, and as it turns out, their efficiency is influenced by many factors, including what we eat. “The first step to eating in sync…
By Aparrna GuptaApril 4, 2021
Read more
  • Wellness

Can your favourite foods actually make you happier?

Do you find yourself reaching for a bar of chocolate when you’re done with a particularly stressful day? It turns out, it might not be the worst pick. “Not only is raw cacao comprised of substances great for our memory, cognition, and…
By Aparrna GuptaApril 4, 2021
Read more

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  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
    •  If You’re a Teen and Not Using These 11 K-Beauty Essentials, You’re Missing Out
    • Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury
    • Here’s How to Get Your Winter Glow on This Party Season.
  • WELLNESS
    • 2026 Brings In A Year Of Growth, Vulnerability And Discipline
    • How 2025 Winter Solstice Energy Influences Each Zodiac Sign
    • December 2025 Horoscope: A Month of Shift, Growth & Emerging Possibilities
    • November 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • October 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
  • MAKE-UP
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
    • 5 Beauty Looks to Try for a Lit Festive Season
  • HAIR
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
    • 9 Champi Oils Even My Grandmother Would Swear By for Luscious, Healthy Hair, According to a 22-Year-Old Beauty Writer
    • 3 Hair Colour Trends That Are Made For Brown Skin Girls 
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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