Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Hair

What does your Ayurvedic dosha mean for your hair type?

If you have been struggling to find a haircare routine that solves your concerns, it’s time to look beyond the regular suspects of shampoos and conditioners, and delve deeper into your roots, to assess what’s causing the disruption of hair…

Wellness

Thunder, music and art: The most interesting alternative therapies that may help alleviate stress

When you think about traditional therapy, you’re likely thinking of sitting on a couch with a counsellor and talking through what’s ailing you. While this form of therapy has been proven as an efficient manner to improve your physical and emotional…

Wellness

All the supplements that may help improve your response to stress

When you’re stressed, the adrenal gland releases cortisol to help you combat the emergency at hand. But too much cortisol can impact digestion, gut health, immunity and sleep, all of which can wreak further havoc on the body. While techniques like meditation and yoga have…

Wellness

5 lifestyle hacks to manage and ease migraines

If you’ve ever experience a migraine, you know that the throbbing pain, vision changes and nausea mean that it is no ordinary headache. According to the World Health Organisation, it is a disabling condition that can result in keeping you out…

Wellness

4 tips to counter the effects of a sugar-heavy meal on your body

Baking has been a favourite pastime during the lockdown, with banana bread and cheesecake recipes a mainstay on most social media feeds. If you’ve been baking up a storm too, all that taste-testing and then late-night eating can leave you feeling…

Wellness

7 easy ways to improve your concentration and focus

There are many reasons you could be struggling to concentrate on your tasks right now, and a switched-up work from home schedule and general stress about the state of the world are definitely at the top of the list. Mumbai-based psychologist Tanya…

Skincare

5 things your fingernails say about your health that you can’t ignore

If you have brittle, prone-to-breakage or yellowing nails, it could be more than just a damper to your manicure routine. Instead, they could be tell-tale signs of health disorders that you could otherwise miss. According to general physician Dr Aradhana Panda, “The…

Fragrances

These are the perfumes that Kate Middleton, Meghan Markle and other members of the royal family love

When the royals wear something out in public, or mention their appreciation for a brand or product, it is a sure-shot sell-out. Known as the “Markle Sparkle” or the “Kate Middleton Effect”, this is a testament to the power they…

Hair

Eggs, yoghurt and onion juice: How to use these messy but worth-it natural haircare ingredients

Turmeric can stain the skin, the smell of fenugreek can linger and coconut oil can make a mess in your shower, but the ingredients all have redeeming qualities that make them beauty DIY must-haves. The same goes for onion juice, yoghurt and eggs. We asked a dermatologist for the…

Wellness

9 benefits of almonds for skin, hair and face

The benefits of almonds are the reason why the soaked and peeled nuts were pushed into our palms every morning when we were kids. Its zinc content makes it a superfood for brain development. And when applied topically—whether it’s in the form…