Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Best of Beauty | March 2025 Recap

A new monthly ritual—a sharp, sensory edit of standout events, launches, and storytelling that moved the needle. Created for beauty insiders, observers, and those who just want to stay in the know. 1. The Skin Affair by TIRA The first…

Community

7 Women I Admire and Here’s Why

“Strategic listening is an underrated superpower. Some of the most powerful things are never verbalised.” If you were to eavesdrop on my conversations with some of the most inspiring women I know, you’d hear stories of courage, conviction, and creativity.…

Events

Lavenderoom Beauty Brunch: A Sensory Experience with Dr. Blossom Kochhar

Lavenderoom Beauty Brunch debuted with an intimate gathering in Delhi, co-hosted with the pioneer of aromatherapy, Dr. Blossom Kochhar, founder of Aroma Magic. Set in the charming ambiance of The Tea Room, the brunch brought together beauty, self-care, and enriching…

The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join

There’s something magnetic about makeup artist and entrepreneur Natasha Moor. Whether speaking at a masterclass, connecting with fans online, or developing her namesake beauty brand, she exudes a sense of empowerment and self-assurance that’s hard to ignore. I first met…

Community

Missing Out on Champi? Influencer Diipa Khosla on Why This Ayurvedic Hair Ritual is a Must

I first met Diipa Büller-Khosla when she launched her brand, Indē Wild, in India—a skincare line that beautifully bridges the ancient science of Ayurveda with the fast-paced demands of modern living. She is more than just a global influencer with…

Skincare

India’s Beauty Renaissance: Transforming Global Standards with Innovation and Tradition

In May 2024 Shamika Haldipurkar received the Business Innovation Award for her skincare brand d’you at the Business of Beauty’s inaugural Global Forum in LA. d’you was celebrated for its diligent approach towards brand building via channelling social listening into…

Wellness

How Grief Affects Your Skin—And 5 Ways to Heal Both Inside and Out

Grief isn’t just an emotional experience—it’s one that can take a toll on your entire being, including your physical appearance. The connection between how we feel and how we look is undeniable, and nowhere is this more evident than in…

Events

Lavenderoom X Sarees & Sangrias by Kalaneca: Of Craftsmanship, Conversations and Connections

Lavenderoom curated an unforgettable evening with Kalaneca, the distinguished Indian handloom saree brand founded by twin sisters Kavea R. Chavali and Ramya Rao. Specializing in the exquisite craft of Uppada silk, Kalaneca’s sarees reflect this traditional weave’s grace, luxury, and timeless appeal. Our event,…

Community

Twin Tales: The Story of Kalaneca’s Founders and Their Craftsmanship Journey

Nestled amidst the serene lakes of Powai, surrounded by lush greenery and vibrant florals, the first edition of Sarees and Sangrias at the Fame Garden (Powai) in Mumbai promises an enchanting celebration of homegrown brands and founder stories. In partnership…

Community

From a Scientist to a (Scented) Entrepreneur: Anuri Shah’s Journey is a Lesson on Taking that Leap of Faith

For Anuri Shah, founder of The Uchi Store, building a scent-forward homegrown brand was her calling. It all started when she moved from Los Angeles (LA) to Mumbai and struggled to find premium home fragrances and local brands. “When in…