Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

AYURVEDA TIPS FOR MONSOON

What if the small changes you made in your lifestyle during monsoon could help you keep the bugs at bay and enjoy the cool verdant surroundings? And as a bonus give you glowing skin as well? Take pointers from Ayurveda,…
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Natural Beauty: Getting It Right

Over the last few decades the beauty universe is turning over a green leaf, getting as close to nature as scientifically possible. However, it’s erroneous to conclude that botanical or organic products are chemical-free? While we would like to romanticise…
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Inside a British Hairdresser’s Mind

Hairstylist Liam Fry, co-owner of the award-winning salon, Tony Wood Hairdressing at Portsmouth, United Kingdom talks about keeping hair both real and beautiful. It’s a hot and humid afternoon in Mumbai and I am waiting to get my hair styled…
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8 ARTSY THINGS TO DO IN HONG KONG

The clinical perfection of Hong Kong had fascinated me at first but as I delved into the lanes less travelled, I fell in love with an artistic and vintage albeit chic spirit that lies beneath that no-fuss futuristic façade. At…
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TO OIL OR NOT TO OIL

To oil or not to oil is a choice we as Indian women face today. For royalty, long, black hair oiled and combed was a ritual; for our humble ancestors applying oil on hair was a habit. A couple of…
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