Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Fragrances

A lunch date with Hermès perfumer Christine Nagel

Honestly, I can’t decide where should I start from? From the breathtaking décor of the gallery in the Hermès store located in the heritage Horniman Circle or go back in time to July last year when a bottle of Hermès…

Wellness

Why almond oil is the ultimate skincare and hair care elixir

Almond is believed to have the same etymology as the word ‘amygdala’, referring to the part of the brain that controls the ability to make decisions, create memories and process emotions. This is perhaps because almonds help to enhance these exact functions…

Wellness

Is your everyday caffeine fix doing you more harm than good?

“To me, the smell of fresh-made coffee is one of the greatest inventions.” With this statement, actor Hugh Jackman echoes the sentiments of every coffee addict. Don’t most of us like to wake up to the smell of coffee? Like Jackie Chan…

Fragrances

11 brand new perfumes to add to your list of must-haves

Spring is no longer in the air and winter is yet to come, but why should that stop you from embarking on new aromatic adventures? Why not perk up the sultry monsoon wafts with fresh colognes or audacious florals? Or take a pick…

Fragrances

11 classic perfumes that deserve to be a part of every collection

Some perfumes are just passing whims, some others are infatuations, and very few make enough of an impression to become lifelong affairs. If you tend to gravitate towards timeless elegance, we’ve scoured through our archives to list down all the…

Wellness

Swearing off processed sugar? Try these great alternatives

Mary Poppins said that “a spoonful of sugar makes the medicine go down,” but deviate from her advice even slightly in the temptation for a little extra, and you are in trouble. Less is more when it comes to processed white sugar, a…

Hair

L’Oréal Professionel Serie Expert Powermix Review

How about a salon-quickie to transform your tresses? Well, I am tempted to add that this express bespoke treatment, which is done at the back wash, can transform your hair from blah to wow. This is partially true, as this…

What’s Good Vibrations Got To Do With Skincare?

It’s not just about the ingredients, but also the intent. Besides reading the back labels for active ingredients, customers are checking if the products are cruelty-free. There is emphasis on sourcing nature-derived ingredients that have been harvested using fair trade…

Make-up

FUN FACTS ABOUT RED LIPSTICK EVERY BEAUTIHOLIC MUST KNOW

From being a symbol of promiscuity, sensuality, glamour and even duty, today a red lipstick rests easy in our handbags. It’s just another gorgeous shade to get creative with…an expression of self-love and good taste. For the last decade, season…

Wellness

THESE ARE THE BEST SLEEPING POSITIONS, ACCORDING TO EXPERTS

Turns out, getting a good night’s rest is more than keeping your eyes shut for eight hours straight. We asked the experts to let us in on the best positions to sleep in, so that you wake up ready to…