Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
Vanshika Rawtani reflects on her favourite perfumes and imagines how iconic legacies can evolve for a new generation. At Lavenderoom,…
Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
Some moments linger long after they pass. Being in Delhi for the launch of Creed’s first boutique in India was…
5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
This Father’s Day, skip the usual suspects and gift him something he’ll actually brag about—a fragrance that mirrors his personality.…
10 Vanilla Fragrances That Are Perfect for a Date Night
Did you know that vanilla is a rising trend in the world of perfumery? So, what makes it the perfect…
Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
Four years later, I still can’t stand the smell of bergamot. During the first pandemic lockdown, I had to switch…
3 Perfume Bottles That Are More Fascinating Than Their Scents, According To A Fashion Curator
Whether shopping for lipsticks or skincare, my mother always gets enchanted by the packaging, ignoring how good, or bad it…
9 Summer Scents You Need To Add To Your Cart Stat
As the temperature soars and the sun beats down upon us, there is one thing that we all want, to…
Let’s Explore Kannauj Through The Eyes Of A Young Perfumer, Esha Tiwari
When you are growing up, it’s easy to define what cool is—knowing the latest music track with unpronounceable foreign words,…
Unravelling The Enchanting World Of The Most Exquisite French Perfume Brand
Did you know that the smells you are drawn to can reveal more about your personality than your writing or…
Luxury men’s fragrances that every man should have in his collection, according to a fashion photographer
Fashion photographer Keegan Crasto tells us about his cherished scents & moments. Lavenderoom: Which are the top 5 fragrances you…