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    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
  • WELLNESS
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
    • February Unfolds Inner Shifts, A Deep Transformation And A Much Needed Realignment
    • Nobody Talks About It But Here’s How Being Desired But Not Chosen Affects The Nervous System
    • Feel Energised and Confident with Hold Me Tight Bath Salts
  • MAKE-UP
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
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    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
  • WELLNESS
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
    • February Unfolds Inner Shifts, A Deep Transformation And A Much Needed Realignment
    • Nobody Talks About It But Here’s How Being Desired But Not Chosen Affects The Nervous System
    • Feel Energised and Confident with Hold Me Tight Bath Salts
  • MAKE-UP
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
  • HAIR
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
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Menumenu

Author: Esha Tiwari

Esha Tiwari is the founder of Kastoor - a plant based perfumery of Modern Ittars. With an advertising and marketing background, she wears many hats of being a brand strategist, a permanent perfumer who also moonlights as a writer. Along with her professional pursuits, Esha loves to be vocal about emotional and mental wellness, body movement and Fashion.
She also just loves observing the world - “a full time voyeurist” she jokes about it.

the air of bananas
  • Community

What happened Behind-the-scenes  Kastoor scents shoot in Banaras that took the internet by storm?

The morning we had to leave for Banaras, to shoot Kastoor’s launch of its first range of spatial scents – The Air of Banaras, I gave a general logistics call to my videographer, just to see if everything is in…
By Esha TiwariApril 14, 2025
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Esha Tiwari Kannauj
  • Fragrances

Let’s Explore Kannauj Through The Eyes Of A Young Perfumer, Esha Tiwari 

When you are growing up, it’s easy to define what cool is—knowing the latest music track with unpronounceable foreign words, or the fashion trend that’s quite bizarre but has everyone wanting to be a part of it. It’s seldom encouraged…
By Esha TiwariMay 1, 2024
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  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
  • WELLNESS
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
    • February Unfolds Inner Shifts, A Deep Transformation And A Much Needed Realignment
    • Nobody Talks About It But Here’s How Being Desired But Not Chosen Affects The Nervous System
    • Feel Energised and Confident with Hold Me Tight Bath Salts
  • MAKE-UP
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
  • HAIR
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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