There’s something magnetic about makeup artist and entrepreneur Natasha Moor. Whether speaking at a masterclass, connecting with fans online, or developing her namesake beauty brand, she exudes a sense of empowerment and self-assurance that’s hard to ignore. I first met Natasha at an intimate dinner for beauty founders curated by Shubika Sharma (founder of Papa Don’t Preach). She stood out for her entrepreneurial wins and generosity in sharing her struggles and offering support to other founders.
At a Nykaa-hosted masterclass, I watched her connect with a room full of makeup artists by starting with a thoughtful question: “How can I help you today?” That moment wasn’t just about teaching makeup; it was about creating a dialogue, building a connection, and fostering confidence. This ethos is woven into every aspect of Natasha Moor Cosmetics.
Her product names are unapologetic affirmations: Gold Digger (a stunning, rich gold lipstick) encourages ambition with a touch of glam, No Bag Vibes (an under-eye corrector) promises a fresh and radiant look, and Conquer It All (a high-performance concealer) serves as a daily reminder of resilience and confidence. These names aren’t just clever—they’re little moments of empowerment, reflecting Natasha’s belief in beauty that lifts you from the inside out.
Her journey is equally inspiring. Natasha and her fiancé, Akash Moor, make an incredible personal and professional team. Their shared commitment to growth and community is evident in how they’ve built Natasha Moor Cosmetics—a brand redefining what beauty can mean on a global stage. With vegan, sustainable, and high-performing products, Natasha leads a beauty movement that celebrates individuality and authenticity.
Here’s an exclusive interview with Natasha Moor, in which she shares her insights on incorporating Indian heritage, navigating global expansion, and what’s next for her inspiring journey.
What unique element of Indian beauty practices resonates most with international consumers?
Natasha Moor: While we don’t incorporate traditional ingredients like saffron or turmeric into our makeup, these elements have raised intrigue from international consumers. I also believe that the glamour and beauty element of Indian culture excites people on a much larger scale. The vibrant colours, rituals, and celebration of individuality resonate globally, inspiring consumers who see beauty as a form of joyful self-expression.
Q: What were your critical global expansion strategies, and what challenges did you face?
Natasha Moor: We focused on building relationships with consumers and retailers while maintaining a lean strategy. Our performance-based influencer collaborations allowed us to grow organically, and launching in strategic markets through partnerships with Nykaa, Sephora, and others gave us a global platform. Managing operations across multiple countries and ensuring consistent messaging were challenges, but we overcame them by establishing regional hubs and customising our content to align with local cultures.
Q: How have collaborations or influencer partnerships boosted your brand’s global presence?
Natasha Moor: Collaborations have been a game-changer. We work with influencers who align with our message of empowerment and authenticity, creating meaningful and impactful content. Beyond that, we’ve been fortunate to see organic content from customers who transform into influencers after experiencing the confidence our products inspire. Kindness is at the heart of our brand—being a good person is everything to us. With this message at the core of what we do, people naturally feel drawn to us and often reach out to feature the brand because they resonate with its values. It’s a connection that’s hard to explain until you’ve experienced the magic of our products firsthand.
Q: What’s next for your brand as you continue to grow globally?
Natasha Moor: We’re excited about our upcoming Moor Mastermind events and roadshows, which blend beauty education with entrepreneurship. We’ll continue expanding our global footprint with more immersive experiences, particularly in the U.S., India, the UAE, and Asia! Additionally, we’re working on sustainable innovations, like our refillable magnetic palettes, to ensure we stay aligned with consumer values.
There’s also the exciting launch of the Limitless eyeshadow palette soon to Nykaa! On top of that, I’ve recently co-launched The Beauty Manifest podcast with Sephora’s USA Beauty Director. The podcast is an extension of my passion for empowering women and redefining beauty—discussing the deeper narratives behind success, beauty, and confidence. We dive into topics like mental health in a world where being authentic is often taboo, setting digital boundaries, and more. Ultimately, everything we do aims to deepen relationships with our community, empowering individuals to express their confidence inside and out.
My Pick: No Bag Vibes
This corrector completely changed the way I do my makeup. The orange, bullet-shaped corrector is a must-have for anyone dealing with dark circles. I’d pick this one if you’re debating between an eye cream and a corrector. Of course, in an ideal world, pick both, but honestly, to wear eye serums/creams is tedious as the effects are very intangible. Worn under concealer, it eliminates any trace of “you look tired” comments—an energy shift in a tube.
The formulation is impressive, easy to use, and incredibly effective. I love products that simplify beauty without compromising quality, and No Bag Vibes hits all the marks. It’s a superior product that makes beauty not just functional but joyful.
Also Read:
Decoding Neuroglow: Here’s How to Boost Your Skin’s Radiance by Nurturing Your Mind, a Dermat’s POV
Missing Out on Champi? Influencer Diipa Khosla on Why This Ayurvedic Hair Ritual is a Must
