Aparrna Gupta | Lavenderoom™

How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara

Some founders build brands. Ankita is building a memory you didn’t know you were missing. Param Sara, her fragrance house, is her decade-long love letter to the East — not a single geography, but a shared sensibility that runs from…

Before Clean Beauty Was a Category: Megha Asher on Building Juicy Chemistry

Long before “clean beauty” became a shelf category in India, Juicy Chemistry was quietly doing the unglamorous work of getting it right, eventually pursuing COSMOS certification at a time when most brands were still relying on the word “natural” printed…

Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right

The Lavenderoom Conversation Series brings together individuals whose work is shaping the way we think, build and live. In every conversation, we go beyond titles and achievements to understand the experiences, beliefs and perspectives that have defined their journey. For…

From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning

Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor

Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry

Community

Beauty Inside Out: Samir Srivastav on Confidence, Leadership and What Beauty Really Means

Samir Srivastav has spent over three decades shaping the business of beauty—building brands, scaling salon businesses and helping define the evolution of India’s professional beauty industry. From leadership roles at Jean-Claude Biguine, VLCC, Kaya and Marico to now leading Looks…

Wellness

Can One Card Change Your Day?

Introducing the Lavenderoom Energy Pull Affirmation Cards The Lavenderoom Energy Pull Affirmation Cards were created and written by Aparrna Gupta for the LavendeRoom community The Lavenderoom Energy Pull Cards were born from a simple but profound belief — that the…

Fragrances

Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic

Some moments linger long after they pass. Being in Delhi for the launch of Creed’s first boutique in India was one of those rare evenings that felt both intimate and iconic. The dinner was thoughtfully curated—each course paired with a…

Events

Lavenderoom Beauty Brunch: A Sensory Experience with Dr. Blossom Kochhar

Lavenderoom Beauty Brunch debuted with an intimate gathering in Delhi, co-hosted with the pioneer of aromatherapy, Dr. Blossom Kochhar, founder of Aroma Magic. Set in the charming ambiance of The Tea Room, the brunch brought together beauty, self-care, and enriching…