Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Why Monsoon Changes The Way Your Perfume Smells

Rain changes everything — the mood, the air, your skin, and even the way perfume lingers around you. Here’s why certain fragrances suddenly feel softer, fresher and infinitely more romantic during monsoon. There’s something about monsoon that makes people rediscover…

Dadi Ki Shaadi: Celebrity stylist Komal Shahani on why Main Character Energy has nothing to do with age

In Dadi Ki Shaadi, the grandmother isn’t in the background. She’s the full frame The first time I met Komal Shahani, she didn’t begin with introducing herself. She began with showcasing a moodboard. She placed it on the table and…

Hair

5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin

The Lakmē Salon x Verandah showcase at Lakmē Fashion Week just gave us a full hair colour collection — and every single shade was built for Indian skin tones. Here’s what was on the runway, and why it matters for…

Wellness

Nobody Talks About It But Here’s How Being Desired But Not Chosen Affects The Nervous System

Love, healing, and why beauty that lasts must begin inside out — through the vagus nerveDesire can feel intoxicating. It wakes something up — your body, your senses, your longing. For a moment, you feel alive. But aliveness isn’t the…

Make-up

If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out

Think of this as more than a makeup list — it’s The Lavenderoom Edit: a mindful starter pack designed to help you feel fresh, confident, and effortlessly put-together. I’ve handpicked these 13 essentials as part of The Lavenderoom Everyday Makeup…

Hair

I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened

Everyone’s talking about the Korean hair spa — a 15-step ritual inspired by the Korean hair care routine. But is it worth the hype? For me, a hair spa has always been one of the easiest ways to give myself…

Wellness

The 9-Day Energy & Beauty Ritual Guide

Inspired by Navratri’s nine nights, this guide blends color therapy, self-care, and affirmations to align mind, body, and spirit.My Story With the Nine NightsI was born during Navratri, and perhaps that’s why these nine nights have always felt heightened for…

Community

Beauty Beyond Borders

Something unexpected happened during a recent Mumbai masterclass with the founder of Moor Cosmetics, Natasha Moor. As she expertly applied makeup, she paused and asked the audience a question that had nothing to do with beauty products, “Tell me, what…

Fragrances

Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic

Some moments linger long after they pass. Being in Delhi for the launch of Creed’s first boutique in India was one of those rare evenings that felt both intimate and iconic. The dinner was thoughtfully curated—each course paired with a…

Wellness

Actor & Beauty Creator Nandinee Khosla on Glow-Up Secrets, Skincare as Therapy & Her Off-Camera Rituals

Fresh off her red-carpet debut at Cannes 2025 with the short film The Second Wind, Nandinee Khosla is having a moment—and it’s not just about cinema. With a background in theatre and campaigns for major brands like Pepperfry, Revera Diamonds,…