Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Make-up

If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out

Think of this as more than a makeup list — it’s The Lavenderoom Edit: a mindful starter pack designed to help you feel fresh, confident, and effortlessly put-together. I’ve handpicked these 13 essentials as part of The Lavenderoom Everyday Makeup…

Hair

I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened

Everyone’s talking about the Korean hair spa — a 15-step ritual inspired by the Korean hair care routine. But is it worth the hype? For me, a hair spa has always been one of the easiest ways to give myself…

Wellness

The 9-Day Energy & Beauty Ritual Guide

Inspired by Navratri’s nine nights, this guide blends color therapy, self-care, and affirmations to align mind, body, and spirit.My Story With the Nine NightsI was born during Navratri, and perhaps that’s why these nine nights have always felt heightened for…

Community

Beauty Beyond Borders

Something unexpected happened during a recent Mumbai masterclass with the founder of Moor Cosmetics, Natasha Moor. As she expertly applied makeup, she paused and asked the audience a question that had nothing to do with beauty products, “Tell me, what…

Fragrances

Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic

Some moments linger long after they pass. Being in Delhi for the launch of Creed’s first boutique in India was one of those rare evenings that felt both intimate and iconic. The dinner was thoughtfully curated—each course paired with a…

Wellness

Actor & Beauty Creator Nandinee Khosla on Glow-Up Secrets, Skincare as Therapy & Her Off-Camera Rituals

Fresh off her red-carpet debut at Cannes 2025 with the short film The Second Wind, Nandinee Khosla is having a moment—and it’s not just about cinema. With a background in theatre and campaigns for major brands like Pepperfry, Revera Diamonds,…

Community

The Soft Power of Shveta Salve, and Her Beauty and Wellness Routines for Radiance

Fresh off her return to screen with The Royals on Netflix, Shveta Salve didn’t celebrate with flashbulbs or afterparties. Instead, she chose Bali—a quiet surrender to slow mornings, barefoot walks, and beauty rituals that feel more like prayer than performance.…

Community

Founder Feature: Krishna Tamalia Vora, Mom’s Therapy

Tradition in a Bottle. Intention in Every Drop.From Courtroom to Care Before she was the founder of one of India’s most mindful Ayurvedic beauty brands, Krishna Tamalia Vora was a criminal lawyer — the first woman in her Rabari community…

Skincare

Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury

Earlier this month, I had the chance to meet Dr. Annie Black, Global Scientific Director at Lancôme, at an intimate dinner during her visit to India. Dressed in a sharp formal suit paired with elegant Indian jhumkas, she exuded a…

Best of Beauty | March 2025 Recap

A new monthly ritual—a sharp, sensory edit of standout events, launches, and storytelling that moved the needle. Created for beauty insiders, observers, and those who just want to stay in the know. 1. The Skin Affair by TIRA The first…