Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Wellness

Why balancing your cortisol levels could be the key to better health and happier skin

A busy day at work, a painful commute or a long evening out can leave you feeling drained, sick and upset. What gives? Microstressors such as these directly affects the level of cortisol in your body, which can cause fatigue…

Wellness

Feeling stressed at work? Try these simple meditation techniques right at your desk

It’s easy to feel overly stimulated, anxious or even sapped of all energy in a busy and stressful workplace environment. You may not consider meditation to be an available option to you when you’re at the office, but a quick five-minute respite…

Wellness

Suffering from vertigo? Here’s what you should keep in mind

If you suffer from vertigo, you will be all too familiar with that frightening sensation of being off-balance; it feels as if you are spinning, or the world around you is. People usually use the word dizziness when referring to…

Wellness

Vitamin E benefits: How this magic ingredient works for your skin

Conversations about Vitamin E benefits are rife, especially because they’re the easiest way to combat dry, dull skin. Infact, the pharmacy-bought oval, soft gel Vitamin E capsule is the most common beauty hack that makeup artists and celebrities worldwide swear by. Besides being…

Skincare

5 herbal drinks that heal and clear your acne from inside out

While skincare products like salicylic acid cleansers and retinol night creams go a long way in fighting acne, holistic methods are a great way to supplement your topical routine. These elixirs, like antibacterial spearmint tea and anti-inflammatory amla juice have no side-effects…

Wellness

Kansa wand: All about the Ayurveda-approved skincare tool that’s taking Instagram by storm

When it comes to turning back the clock, the skincare industry is always on the lookout for the newest cutting-edge technologies. But in the case of the Kansa wand—Ayurveda’s answer to the gua sha and face roller—experts are looking back instead of into…

Wellness

Why you need to change your skincare routine after menopause

No matter how positively you’re looking at menopause, the side-effects are many (think: hot flashes and mood changes). When it comes to skin and hair, major hormonal shifts can send it haywire, making it a different ballgame from the skincare routine…

Wellness

5 herbal drinks that will help you sleep better, with ingredients you already have at home

With immunity being the buzzword at the moment due to the growing COVID-19 threat, wellness professionals and doctors are putting food, exercise and sleep at the forefront. Sleeping and waking up on time can help improve cell repair and balance hormones, making it ultra-important to…

Skincare

How to screen-proof your skin to prevent fine lines, pigmentation and wrinkles

You’ve likely spent the last year working, reading, playing, watching and chatting on your phone, laptop or tablet, so your screen time levels are probably at an all-time high. Blue light can penetrate to the deeper layers of the skin, which can break…

Wellness

7 prebiotic-rich foods that can help you beat bloating

In 2021, gut health is a popular buzzword. Over the last couple of years, the use of probiotics has surged in combatting imbalance within the gut microbiome, which is said to affect everything from your metabolism to mental well-being. Whether you’re chowing down probiotic-rich supplements or…