Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Wellness

5 herbs and plants that can help improve your respiratory health

Right now, more than ever, caring for your respiratory health is top of mind. Thanks to pollution and smog, as well as bacteria and viruses swirling around, your lungs, nose and throat could be going through the wringer. Here are the herbs…

Wellness

Here’s what you need to know before you buy a protein powder

Adding a protein powder to your daily routine is often considered a quick and easy way to up your intake and meet your needs of this essential macronutrient. However, it’s extremely important to be aware of what you’re putting into your body and…

Wellness

4 ways to use acupressure at home to reduce stress and pain

With a large part of the world still staying mostly indoors, and anxiety (and sleeplessness) running high, consider adding acupressure to your daily routine. The 2000-year old science is thought to reduce pain and lower the inflammation levels of the body. Think of yourself…

Hair

8 ways to boost hair growth, if you’re looking for longer lengths on a deadline

Getting thick and long Rapunzel-like strands can be elusive and hard to achieve—just ask anyone who has slathered on hair oil, gulped down biotin supplements and scheduled trims to no avail. If you’re looking to grow your hair before a big function…

Skincare

4 ways your skin can react to the rising temperature and humidity and how to fix them

The heat and humidity can wreak havoc on your hair and we all have the frizz to prove it. But the rising temps can also affect your skin, leaving it more prone to acne, redness, congestion and irritation. Sounds too familiar? We…

Wellness

6 morning stretches that are perfect to wake up your tired muscles

For many people, mornings can be a little chaotic. You’re likely snoozing your alarm, scrolling through Instagram and then jumping out of bed to grab breakfast and get ready for the day. A good way to find peace and quiet before…

Is sunscreen necessary when you’re indoors all day?

Most of us may not even have bright, sunny nooks to work from home but we are still working near the windows, whether it’s the lockdown home-exercise routine or keeping up with the office work. In this scenario, is it…

Wellness

Can your favourite foods actually make you happier?

Do you find yourself reaching for a bar of chocolate when you’re done with a particularly stressful day? It turns out, it might not be the worst pick. “Not only is raw cacao comprised of substances great for our memory, cognition, and…

Wellness

6 herbal drinks that will help you sleep better, with ingredients you already have at home

With immunity being the buzzword at the moment due to the growing COVID-19 threat, wellness professionals and doctors are putting food, exercise and sleep at the forefront. Sleeping and waking up on time can help improve cell repair and balance hormones, making it ultra-important to…

Wellness

These quick yoga poses will help give your day a great start

While meditation is traditionally an unwinding ritual to help you sleep better, an energising routine might help to start your day right. It allows you to drop into a flow state, which helps you tackle tasks and adapt to change, while boosting…