Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Fragrances

8 perfumes to carry you through festive and party season this year

Though the fruity floral notes we loved over the summer will always hold a special places in our hearts, the tropical fragrances we wore in the warmer months may not translate as well, and can even disappear altogether once the temperature starts…

Skincare

What are microbiomes? And why are they essential for gut health and glowing skin?

We are preconditioned to believe that bacteria is a bad word, and so we are on a perpetual quest to keep our spaces, bodies, and skin free of it. However, modern research is pointing to what was documented in most…

Skincare

We’ve answered every question you have about bikini waxing

What is the bikini wax? Are there different kinds out there? Bikini wax, in simple words, is the removal of hair from the pelvic region. And then, there is the Brazilian wax where you remove everything – the front, the sides and…

Wellness

6 ways to keep your spine and back pain-free when you sit in front of a computer all day

If you’re spending your days switching between hunching over a laptop and swiping on a phone, you’re likely to end your day with a dull ache in your neck and back. This tilt can cause the spine to compress prematurely, resulting…

Wellness

8 simple things you can do to reduce salt intake in your diet

Have you ever felt extremely bloated, uncomfortable and puffy after eating a bowl of fries or a packet of chips? You can blame all the excess salt in the meal. “Excess of salt in the system leads to water retention, which could temporarily…

Wellness

The healthiest nuts you can add to your diet to boost hair growth, immunity and more

Haven’t we all heard that big things often come in small packages? It’s certainly true when it comes to nuts and nutrition. These tiny but tough shells pack a storehouse of healthy fats, proteins and fibre, all which boost the system from…

Wellness

5 expert-approved ways to improve your stamina and amp up your workout routine

Whether you’re gearing up to run your first-ever marathon, working on your resolution to get fitter before the year ends, or simply looking for ways to keep up with your toddler, the first thing you’ll need to work on is your…

Wellness

6 foods pairings that are healthiest when eaten together

As it turns out, certain foods just work better together (read: peanut butter and jelly) for more reasons than just their taste profile—each one improves the benefits of the other, serving you with a complete meal. This concept of pairing…

Wellness

6 ways in which sugary, fizzy drinks are ruining your health

Are carbonated drinks quite the death knell they seem to be? Nutritionist Harpreet Pasricha and health coach Payal Kothari are of the stance that they in fact are. Studies have shown that sodas (even the diet and low sugar versions),…

Wellness

4 yoga and meditation experts reveal their favourite stress-busting poses and techniques

It’s easy for stress levels to skyrocket this time of the year. The hustle at work is real, and with a schedule that is more jam-packed then ever, all the family commitments and parties can get overwhelming. How does one unwind and…