Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Wellness

5 foods that help clear brain fog and improve memory and focus

Constantly finding yourself forgetting dates, details or names while in the middle of a conversation? Or struggling to focus during a busy day at work? You’re likely to have brain fog; the symptoms of which include confusion, disorientation to time…

Hair

How to pick a hairstyle for your wedding mehandi party

While you may have to stick to the classics (and plan your hairstyle around how you decide to wear your dupatta) for the actual wedding ceremony, your mehandi function is the perfect time to buck tradition and try something new. The hairstyle…

Wellness

Why you can’t resist heading to your fridge for a snack at 2am, and how to avoid it

We’ve all been there—scrolling through Instagram while in bed and craving a quick snack before turning in. But we often hear that midnight snacking is harakiri—a fabled one stop shop to setting back health goals and exercise gains. But what does eating…

Skincare

How to whip up natural remedies with green tea for healthy skin and hair

Green tea is a jack of all trades—when consumed, its free radicals can fight heart disease and cancer, and when applied topically, it can help to hydrate, exfoliate and strengthen both hair and skin. So it’s no surprise that it is…

Fragrances

Eight perfumes you need to add to cart for the monsoon season

In case you didn’t know it already, scents have the powerful ability to fundamentally alter how we feel. In fact, your sense of smell is more closely interlinked with your emotional response than any other. So if your gloom matches…

Skincare

Is an essence the skincare step you’ve been missing all along?

Just when you thought you’ve gotten your skincare all figured out—featuring a legitimate cleanse-tone-moisturise regimen and a weekly face mask—a deep dive into K-beauty routines will make you feel like yours is still completely lacking. While some steps are common with Western ones (like moisturiser…

Wellness

Is lemon and hot water really the health elixir people make it out to be?

Do you start your day with a tall glass of warm water, honey and lemon? You’re not alone—many celebrities and wellness experts list it as their go-to morning drink as well. The combination is said to melt fat, clear up acne,…

Wellness

Here’s what you should eat (and avoid) before, during and after a long flight

Whether you travelling for business or pleasure, the last thing you want to feel when you get off a flight is sluggish, bloated or run down. In an ideal world, you’ll want to stay hydrated and fill up on nutritious…

Skincare

The best (and worst) places to store your makeup, skincare and perfumes

There’s nothing worse than a mouldy blending sponge or that rancid smell that comes from a perfume you’ve left on the bottom shelf for too long. After you’ve completed the critical job of picking the best and most efficient makeup and skincare products,…

Fragrances

11 Scents to Get Cozy With This Monsoon

Don’t you want to spend rainy days at home with a cup of hot chocolate and a good book, or do you want go on a long drive watching the raindrops slide down the windows? Or does the pouring make…