Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Wellness

This is what happens to your body when you’ve overindulged at a party

If there is one thing that takes a backseat during the festive season, it’s the practice of mindful eating. According to registered dietician Fatema Valikarimwala, you don’t need a nutritionist to portion control your plate on a day-to-day basis. All you need…

Wellness

7 daily habits that can help boost your metabolism

To put it simply, metabolism is based on the amount of calories or energy the body burns to perform its regular function, including breathing, blood circulation and cell renewal. A high metabolism rate means that the body can use up more calories…

Wellness

6 expert-approved ways to sleep better when you’re feeling too stressed

We’ve all been there—staring at the clock at 3am while being bone-tired but still unable to actually get any sleep. Whether you’re stressed at work or have too many deadlines to meet, getting to bed when you’re wired can feel like an…

This is how your favourite drugstore deodorant affects your body

Beauty enthusiasts are now looking for cleaner alternatives to their favourite products, be it their foundations, body washes, shampoos or deodorants—the last one is particularly high on many people’s priority lists. The preference for natural products can be linked to a greater…

Hair

At-home hair colouring tips: Experts tell you everything you need to know

Colouring your hair can be a big undertaking—it costs a lot of money, takes a large chunk of time and requires maintenance. But does that mean you have to make do with a less-than-perfect mane till your bank account allows it? Not…

Hair

How to pick a camera-friendly hairstyle for your wedding reception

The reception is usually the last of the many functions that make up an Indian wedding, so it’s only expected that as the bride, you’d want to make a lasting impact with your look. Once you’ve settled on your outfit…

Wellness

Do you have a dry skin type, or is your skin just dehydrated?

Humid monsoon days may make you feel like it’s okay to skip moisturiser and step out bare-faced once in a while. And this holds true especially when skin is oily or shiny. But truth is, an oily-looking face, when coupled with inflammation…

Wellness

5 foods that help clear brain fog and improve memory and focus

Constantly finding yourself forgetting dates, details or names while in the middle of a conversation? Or struggling to focus during a busy day at work? You’re likely to have brain fog; the symptoms of which include confusion, disorientation to time…

Hair

How to pick a hairstyle for your wedding mehandi party

While you may have to stick to the classics (and plan your hairstyle around how you decide to wear your dupatta) for the actual wedding ceremony, your mehandi function is the perfect time to buck tradition and try something new. The hairstyle…

Wellness

Why you can’t resist heading to your fridge for a snack at 2am, and how to avoid it

We’ve all been there—scrolling through Instagram while in bed and craving a quick snack before turning in. But we often hear that midnight snacking is harakiri—a fabled one stop shop to setting back health goals and exercise gains. But what does eating…