Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Wellness

Why you can’t resist heading to your fridge for a snack at 2am, and how to avoid it

We’ve all been there—scrolling through Instagram while in bed and craving a quick snack before turning in. But we often hear that midnight snacking is harakiri—a fabled one stop shop to setting back health goals and exercise gains. But what does eating…

Skincare

How to whip up natural remedies with green tea for healthy skin and hair

Green tea is a jack of all trades—when consumed, its free radicals can fight heart disease and cancer, and when applied topically, it can help to hydrate, exfoliate and strengthen both hair and skin. So it’s no surprise that it is…

Fragrances

Eight perfumes you need to add to cart for the monsoon season

In case you didn’t know it already, scents have the powerful ability to fundamentally alter how we feel. In fact, your sense of smell is more closely interlinked with your emotional response than any other. So if your gloom matches…

Skincare

Is an essence the skincare step you’ve been missing all along?

Just when you thought you’ve gotten your skincare all figured out—featuring a legitimate cleanse-tone-moisturise regimen and a weekly face mask—a deep dive into K-beauty routines will make you feel like yours is still completely lacking. While some steps are common with Western ones (like moisturiser…

Wellness

Is lemon and hot water really the health elixir people make it out to be?

Do you start your day with a tall glass of warm water, honey and lemon? You’re not alone—many celebrities and wellness experts list it as their go-to morning drink as well. The combination is said to melt fat, clear up acne,…

Wellness

Here’s what you should eat (and avoid) before, during and after a long flight

Whether you travelling for business or pleasure, the last thing you want to feel when you get off a flight is sluggish, bloated or run down. In an ideal world, you’ll want to stay hydrated and fill up on nutritious…

Skincare

The best (and worst) places to store your makeup, skincare and perfumes

There’s nothing worse than a mouldy blending sponge or that rancid smell that comes from a perfume you’ve left on the bottom shelf for too long. After you’ve completed the critical job of picking the best and most efficient makeup and skincare products,…

Fragrances

11 Scents to Get Cozy With This Monsoon

Don’t you want to spend rainy days at home with a cup of hot chocolate and a good book, or do you want go on a long drive watching the raindrops slide down the windows? Or does the pouring make…

Fragrances

Why is Coach Floral, Spring’s must-have fragrance?

Picture this: Pretty actress Chloë Grace Moretz in a field of wildflowers on a warm summer day. Wearing a dreamy floral print dress in breezy sheer and clutching a bag adorned with the signature Tea Rose, Moretz tries to capture…

Wellness

How to recreate the magic of Instagram’s most popular vegan food stylist?

Do you want to start your morning on a fresh, colourful and healthy note? Head over to Ami Shoesmith’s Instagram account @The_Sunkissed_Kitchen. I stumbled into this gorgeous feed quite by chance as I was researching on benefits of edible flowers.…