Aparrna Gupta | Lavenderoom

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Fragrances

Decoding Chloé Naturelle Eau De Parfum

Nature is my inspiration and respiration; I resonated with this line in the Chloe Press Kit. Every holiday, I try a new fragrance (perks of the job), and during my recent holiday to Mauritius with friends, I took Chloe Naturelle…

Community

In conversation with Aiana Jain, Style coach and fashion influencer

She can be basic, vintage, timeless, quirky and fun – all at different times or simultaneously. If at all one thing is sure, you can’t typecast Aiana Jain in any style. Besides elegance, she carries unpredictability with panache. She is…

Community

A beauty editor shares the best skincare, makeup, and wellness hacks

She is all about unfiltered skin and unfiltered thoughts. She rocks red lipstick with as much ease as she shares her bare skin with her audience on social media. Meet Hena Desai, content & community lead, Unilever’s Love Beauty Planet,…

Skincare

6 Cooling face masks to try for sun-stressed skin

Do you want to know the secret to ‘glowing skin’ when the sun is blazing outside? It’s cooling face masks. The logical part of your brain might warn you that summer means blemishes, tan, inflammation, and clogged pores and you might…

Skincare

Vogue’s guide to choosing between physical and chemical sunscreens based on skin type

Whether to apply sunscreen or sunblock is the ultimate dilemma for experts and skincare aficionados alike. The importance of sunscreen has been widely debated across the world, however the real question that you should be asking is whether to choose a…

Skincare

Is gel the new skincare trend? Here’s everything you need to know

A skincare trend can be transient in nature but not when it has to do with textures of formulas like gel or cream based beauty bottles. If you are someone who grudgingly slather moisturisers while despising their greasy after effect or…

Skincare

Here’s how to get glowing skin for the summer, according to experts

Alia Bhatt has been the poster girl for sun-kissed, glowing skin since longer than we can remember. And, her Instagram is proof that her glowy, dewy skin is the biggest summer trend. Likewise, a peek into Ananya Pandey’s feed, whether it’s capturing…

Skincare

You have been applying your under-eye cream incorrectly and these are the mistakes to avoid

Is it worth investing in an other product when you use targeted serums and night creams? We checked with leading dermatologists on where an under eye cream stands in your skincare routine. The question is not why should you use…

Skincare

Here’s why ice globes are literally the coolest skincare tool to reduce puffiness

Ice globes are a modern avatar of the natural ice cube treatment taking over shelfs across the world, and for good reason. In fact, ice globes are also the secret behind celebrities’ flawless skin. “Ice globes are one of the…

Hair

6 hair masks that instantly smooth dry, dehydrated hair—and the correct way to use them

If the summer heat is acting upon your hair and making it rough and dry, turn to hair masks for a booster dose of hydration. It’s a slight tweak in your routine but will be a game-changer in overall hair…