Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Community

16 beauty lessons she learnt as a beauty editor

You can find her words on Vogue India, Vogue Business, the Soho House app, Byrdie Beauty, Harper’s Bazaar Arabia, Lifestyle Asia India, Lifestyle Asia Hong Kong, Lifestyle Asia Bangkok, Vogue Australia, Vogue Arabia, Vogue Italia, Tweak India, Elle India, Prestige…

Wellness

It’s 11/11 – Time to manifest and open your heart chakra

Manifesting is a new self-care practice and a positivity hack in wellness that helps you keep focused and positive. Whether you are intrigued by the concept or are a manifesting pro, you need to save the date – 11/11 or 11 November…

Community

Esha Tiwari, founder Kastoor fragrances, shares why you should take time off as a solo entrepreneur

As a solo founder, work and play blur the boundaries. If your business is your baby, you raise it 24*x7, 365 days a year. Here’s a deep dive into the mind and (scented) itinerary of Esha Tiwari, founder Kastoor, as…

Fragrances

Diwali is here: How to select the right perfume for every occasion

Diwali is more than a Festival in India. It is energy. It is synonymous with diyas and rangoli, joy, togetherness, reunions, colours, rejuvenation and happiness. Diwali is an unapologetic quest for abundance in all forms of life, which starts by…

Wellness

How to release negativity on Hunter’s Moon on October 9

What’s so special about October 9, and why should you save the date? Astronomically speaking, it’s the Hunter’s Moon on October 9, 2022, wherein the sun in Libra stands opposite the moon in Aries, which promises effective resolutions in the…

Fragrances

5 perfumes that wll have everyone inhaling deeply around you

Nina Ricci Luna Blossom This is a lighter rendition of the intense woody-floral scent Nina, composed particularly for the Asian market. A burst of fresh bergamot and Nashi pear meets the floral mid notes of peony, magnolia and jasmine —…

Community

11 successful Indian beauty entrepreneurs share their best self care habits

From a customer perspective, the beauty industry is buzzing, with a new brand entering the market every week or even sooner. And behind every startup beauty brand, there is a driven entrepreneur who chose to pivot and go against the…

Community

10 Things you always wanted to ask a beauty editor

Sanjana Salunkhe Menezes, Beauty Editor, at Grazia India shares her beauty routine and the products that have her stamp of approval. Stylish, audacious, and resourceful – that’s Sanjana for you. I first met her on a beauty Media trip to…

Fragrances

10 new perfumes that will fetch you serious compliments

Something about the journey of homing on to scintillating perfumes is fascinating. Don’t we all have that moment of pride of having a great taste in perfumes when someone compliments us for smelling good or asks us about the perfume…

Skincare

You have been applying your under eye cream incorrectly and these are the mistakes to avoid

Is it worth investing in an other product when you use targeted serums and night creams? We checked with leading dermatologists on where an under eye cream stands in your skincare routine. The question is not why should you use…