I’ve always believed that makeup is a powerful form of self-expression. It enhances your features, elevates your confidence, lets you get creative, and can even be therapeutic. It’s a constant learning process, an art that reflects how you feel and captures your energy and vibe in the moment. And according to Pinterest, this feeling-based approach to makeup has now evolved into a full-blown trend.
The aura beauty makeup trend is all about owning your authenticity and expressing it through your makeup choices. It’s about choosing complementary colours that highlight your unique mood, whether it’s creative, whimsical, playful, or something else entirely. Think of it as putting your inner world onto the canvas of your face, whether through bold, bright hues on your cheekbones and eyes or soft, luminous pastels. It’s a beautiful blend of individuality and experimentation, where your makeup reflects your energy. Think ethereal colours, vibrant eyeshadow palettes, glimmering textures, and lots of sparkle.
Pinterest has seen a significant spike in searches for things like “aura effect makeup” (+35%), “purple blush makeup” (+30%), “full-colour eye makeup” (+365%), and “new wave makeup” (+410%).
As more people embrace intentional living and a mindful approach to reconnecting with themselves, this trend fits right in. It focuses on how you feel on the inside and lets that guide your look. This trend celebrates your soul’s creative energy.
How to Achieve the Aura Makeup Look
Choose colours and textures that resonate with your current energy and mood.
1. If you feel introspective and soft, go for muted, pastel tones like lilacs and soft pinks, aiming for a feminine, aesthetic look.
2. Go for bold reds, electric blues, or even deep blacks if you want to make a statement.
3. Play with radiant-coloured blushes and eyeshadows like yellow, green, and blue, holographic eyeliners, and shimmering highlighters.
4. Add crystals or face gems to amplify the ethereal vibe—place them around your eyes, temples, or even collarbones for a celestial touch.
5. Use glow-enhancing base products like dewy foundations, illuminating primers, or liquid highlighters to give your skin a lit-from-within effect.
6. Incorporate hair accessories like pearl clips, sparkly pins.
Don’t be afraid to mix styles—your aura can be angelic, gothic, dewy, floral, feminine, or spiritual. It’s all about what feels true to you in the moment.
Product Recommendations:
M.A.C Connect In Colour Eye Shadow Palette:
Hi-Fi Colour
Simply Nam The Ultimate Kajal:
Metallic Blue
Anastasia Beverly Hills:
Cosmos Eye Shadow Palette
Nykaa Cosmetics Lip Glaze High Pigment Lip Gloss Oil:
Pink Meringue
Lakme
Rouge Bloom Eyeshadow Pro-Palette
Kay Beauty Jelly Lip & Cheek Popsicle Wand:
Strawberry Crush
NARS
Hot Escape Cheek Palette
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