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10 Micro Beauty Content Creators Every Homegrown Brand Should Collaborate With

In an era where social media reigns supreme, a new generation of beauty influencers is making waves with their unique blend of passion, expertise, and relatability. Meet the micro beauty influencers, a talented group of individuals redefining the beauty landscape…

Make-up

What is ‘Cottagecore’ trend in beauty & Why we Love it?

Feminine silhouettes, soft colours, delicate florals, braids, laces, and bows — this is the cottagecore aesthetic in a gist. The love for this trend comes from how it goes beyond fashion, embodying a simple and sustainable lifestyle. It celebrates tranquility…

Make-up

Confessions of a Lipstick Addict & the 9 Best Ones to Get This #NationalLipstickDay2024

It’s true, I never leave my house without lipstick — it’s always in my bag, on my lips, wherever I go. I’m that friend who carries multiple lipstick options, stored safely in my little makeup pouch. This paraphernalia ranges from…

Community

From a Scientist to a (Scented) Entrepreneur: Anuri Shah’s Journey is a Lesson on Taking that Leap of Faith

For Anuri Shah, founder of The Uchi Store, building a scent-forward homegrown brand was her calling. It all started when she moved from Los Angeles (LA) to Mumbai and struggled to find premium home fragrances and local brands. “When in…

Wellness

5 Pleasure Techniques Every Woman Should Know, According To A Wellness Writer

Long gone are the days when discussions on female pleasure took place behind closed doors. I vividly remember the first discussion I had about masturbation with my girlfriends; it entailed shameful whispers and timid glances. But today, the discussions have…

Make-up

Golden Girls: How to wear the color of the season – from smokey eyes to red lips

The big fat Indian Ambani wedding may be over, but its impact lingers on! If you were awestruck by this extravagant event, where every detail was beautifully crafted, you can definitely draw inspiration from the captivating looks and emerging trends…

Skincare

How to Care for Your Beautiful, Brown Skin, According to a Dermatologist

I am happy to report that I have seen more and more patients appreciate and love their natural skin colour and tone. Gone are the days when everyone wanted “fair skin.” Having brown skin is loved today, and the only…

Community

#DiscoverLocal: Naina Ruhail, India’s key opinion leader on clean beauty, and founder of Vanity Wagon, shares 11 homegrown beauty staples

My journey of finding clean beauty solutions that I could trust wasn’t just about filling my cabinet with safe, effective products, but about sharing these discoveries with others who faced the same struggle. The heart of my mission lies in…

Community

Anisa Sojka On Her Reel Life, Building A Brand And The Power Of Community

If you were to go to the Explore feed on my Instagram, you would, of course, see a lot of beauty content—given my job/role, as that’s what I consume the most—sprinkled with a little bit of Bridgerton, House of Dragon,…

Wellness

Everything You Need to Know about Essential Oils this #InternationalEssentialOilsDay

Essential oils have been cherished for centuries for their potent healing properties and aromatic allure. These concentrated extracts from plants capture the essence of their botanical sources, offering a natural way to enhance well-being through medicinal, therapeutic, and aromatic benefits. …