Naina Ruhail

#DiscoverLocal: Naina Ruhail, India’s key opinion leader on clean beauty, and founder of Vanity Wagon, shares 11 homegrown beauty staples 

My journey of finding clean beauty solutions that I could trust wasn’t just about filling my cabinet with safe, effective products, but about sharing these discoveries with others who faced the same struggle. The heart of my mission lies in creating an authentic, immersive, and thoughtfully curated space for clean beauty. In a market where misleading claims are common, I wanted to ensure that every product I recommend is truly clean, vetted by my team, and trustworthy.

This is how Vanity Wagon came to be. It’s my answer to the need for an authentic, well-curated platform for clean beauty. With over 400 brands, each product on Vanity Wagon is carefully selected to meet the highest standards. I’ve discovered many incredible products along the way, and while I have many favorites, I’m sharing the ones I absolutely swear by. I hope you enjoy reading this as much as I loved writing it!

Clean Beauty Brands:
Shankara Timeless Restorative Skin Elixir
shankara clean beauty Nina Ruhail

Infused with more than 25 super herbs including Kumkumadi Oil, 10% Vitamin C and laced with unique citrus-stem cell technology, this multifunctional serum and oil combo is unique in many ways. The elegant design and its dual functionality makes it one of the most accomplished products. It hydrates my skin by penetrating into the deepest layer, and gives me a radiant, smooth-looking skin which persists all day long. This elixir sits on my drawer for easy access during my morning and night routines.

Juicy Chemistry Organic Lip Balm for Pigmented Lips
clean beauty

Rosehip and essential oils work together in this opulent lip balm to provide a luxurious experience. It is enriched with Almond and Avocado oil that gets absorbed easily and nourishes the lips. Rosehip works as an antioxidant to stimulate collagen production and smoothen wrinkles. It’s my go-to lip butter to keep my lips healthy, plump, and hydrated and the zesty orange scent instantly uplifts my mood. 

Ghar Soaps Sandalwood & Saffron Soap for De-Tan & Brightening
clean beauty

This is by far the best-selling soap bar on Vanity Wagon and for all the right reasons. Every time I use it personally, my skin feels refreshed and renewed. Not only does it cleanse but also thoroughly exfoliates without stripping the oils from the skin. Enriched with sandalwood and saffron, this handcrafted wonder helps remove tan while giving a healthy glow to the skin. 

Ruby’s Organics Smoked Kohl Eyeliner, Brown
clean beauty

The versatility of this pencil+brow filler is what I really adore. I use it to define my eyes and brows with ease. The brown shade goes really well with my natural tone and it gives my brows a fuller shape and my eyes a subtle, smoky edge that lasts all day. I never have to worry about it drying out because it’s quite nourishing and made with organic ingredients. I always have this pencil in my bag for easy access.

FCL Penta Peel Pads with Mandelic & Hyaluronic Acid
clean beauty

I rely on this potent powerhouse that does it all exfoliation, smoothening, and rejuvenation. It works wonders by gently exfoliating and renewing my skin, decreasing the appearance of fine lines and leaving it looking youthful and revitalized. Not only does it provide these obvious results, but it also keeps my skin hydrated and firm, making it an essential element of my routine. My secret ally that gives me confidence of having beautiful, healthy-looking skin every day. 

The Tribe Concepts Collagen Boosting Mask
vanity wagon

This face mask is especially formulated to improve the elasticity of the skin while targeting other signs of premature ageing. Infused with ayurvedic gems such as shilajit, ashwagandha, jhatamansi and triphala extracts, this rich mask leaves my skin with a plumper, firmer look while giving a youthful glow.

Re’equil Oxybenzone & OMC Free Sunscreen with SPF 50 PA+++
clean beauty homegrown

This sunscreen isn’t magic, but for someone with oily skin, it’s pretty darn close. It’s super light, non-comedogenic and does not clog pores. It doesn’t feel greasy at all, has no white cast and sinks in easily with low penetration. Also, its free of Oxybenzone and OMC which could be potential irritants for oily and acne-prone skin. 

Color Chemistry Lip & Cheek Crayon Bloom
color chemistry clean beauty brands

This vegan, ultra-matte formula from Color Chemistry is my personal favorite to get an intense rich pop of color. It glides smoothly, giving a brilliant but natural glow on my lips and cheeks. It’s weightless, super comfortable, highly pigmented, and non-drying so it keeps my lips soft and nourished all day. 

Asa Lip & Cheek Tint, Juicy Peach 09
clean beauty

This shade has a lovely juicy peach hue. It blends effortlessly, providing a natural-looking finish that’s ideal for days when I want a clean, no-makeup appearance. Plus it contains skin-loving ingredients that give ample nourishment to my lips and cheeks. A versatile treasure that brightens my skin, without any effort. For quick and easy access, this tint stays in my makeup kit.

Conscious Chemist® Superdew Intensive Hydrating Moisturiser Body Cream
conscious chemist clean beauty

This nourishing body cream is an absolute delight for my skin. Enriched with colloidal oatmeal, hyaluronic acid, and replenishing ceramides, this luxurious formula delivers intense hydration and helps restore the skin barrier function. It also helps relieve the skin of any kind of itchiness, flakiness and leaves it soft and hydrated while giving a radiant, dewy finish.

Fix My Curls Curl Quenching Hair Butter
fix my curls clean beauty

One product that I absolutely recommend for wavy or curly hair is this curl-quenching hair butter from Fix My Curls. This vegan, lightweight formula gives your hair exactly what it needs-moisture! It helps bring out your natural hair texture and gives it definition without making it look dry or rigid. It also helps in reducing the frizz and revives your curls. 

Also Read:

#DiscoverLocal: 7 Makeup Brands You Need To Try

#DiscoverLocal: Our Monthly Edit of 5 Homegrown Brands You Need To Try

#DiscoverLocal: 5 Brands That Have Made Their Way To Our Summer Favourites List

Author

  • Nina Rural

    With a master's in business, over 3 years of experience in marketing tech and education from the London School of Makeup and London School of Fashion, Naina Ruhail is the face behind Vanity Wagon (NAPSA Private Limited), Better Beauty, and numerous projects under the aegis of Vanity Wagon. As the Director of a clean beauty enterprise, Naina applies data and technology to understand the growing needs of Clean Beauty in India and is building the largest clean beauty business in India.

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