In an era where social media reigns supreme, a new generation of beauty influencers is making waves with their unique blend of passion, expertise, and relatability. Meet the micro beauty influencers, a talented group of individuals redefining the beauty landscape with their smaller, engaged audiences and authentic content.
With a focus on niche areas like skincare, makeup artistry, and haircare, these micro-influencers are building loyal followings and driving conversations around specific beauty topics. Their influence may be smaller in scale, but it is mighty in impact, as they share their personal experiences, tips, and product reviews with their devoted followers & friends.
We are spotlighting a few of these talented micro-beauty influencers who are making a name for themselves in the industry.
- Himangi Karira
A full-time lawyer & beauty content creator. Himangi was the first micro content creator I worked with in 2021. Since then, I have seen the amount of growth through these years. Her content is raw & unfiltered. She started her journey to make herself confident about her acne skin & to also share the same with other women who lack confidence.
- Isha Sutaria
Isha is someone I would love to learn from on how she keeps her page so aesthetic & aligned. Her feed just screams classy & elegance. She creates content around skincare, haircare, fashion & lifestyle.
- Kavya Jhunjhunwala
An upcoming, enthusiastic creator. A gen-z who is not shy to show her acne skin & help others overcome their insecurities. She is a creator who does well research & reviews content on her page making it easier for the followers to understand. Also, recently she started her own company “The Affinity”.
- Khadija
She is a person who is Google of skincare, like if you need advice or want to know what is new in the market & the feedback, she is the right person to go to for this information. I have seen her journey through acne & she has worked hard to have that flawless skin.
- Meera
A software engineer & a part-time content creator who is going viral. She has nailed the process of going viral & nothing can stop her. Her candidness & being herself on camera has just been amazing. I worked with her when she had just started & now, she is on every brand’s radar for collaboration.
- Priya Pathak
Suppose you follow the right brands in the beauty space it’s highly impossible if you have not seen her in ad content. An influencer who has nailed into the UGC space & has appeared on mostly all the beauty brands ads; Priya has a unique way of catching your attention within 3 seconds of her content. Her aesthetics, camera angles & shots are truly well thought out.
- Salisha Talwar
Guest speaker at the NIFT Mumbai on content creations, I mean she knows her game. Her content has always been more relatable & real to me. The one thing I love about her is the variety of content she does on her feed, from skincare to shopping tips.
- Shrishti Mukherjee
A Kolkata-based girl with an old-school aesthetic page. Shrishti’s feed is like watching a very soothing day in her life, it’s calming & the way she showcases the product is truly spectacular. Each shot is so well thought & edited it is a treat to watch.
- Tanishi Ravani
Goofy, funny & entertaining. These 3 words come to my mind when I think about Tanishi. Since I entered this industry, she has been a person who never misses a single event or who never says no to trying out new brands & launches, and always supports homegrown or newly launched brands. She also recently did a guest listing event for a makeup brand Colour Pop.
- Vriti Malhotra:
A content creator who is associated with budget-friendly brands like Dove & Vaseline to other luxe brands like Bobbi Brown, Benefit, etc. A mother & full-time content creator she has been nailing it all. Her content is raw & real just like her personality.
Also Read:
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