Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Hair

5 reasons why amla is perfect for anyone looking for stronger, thicker hair

Amla has been eaten, or been made into tonics, pastes and oils for years, for issues that range from hair loss to autoimmune disorders. Whether you choose to take it down as a shot in the AM to boost cell growth…

Wellness

5 squat variations that’ll maximise your leg day workout

Squats may be the most ubiquitous bodyweight exercise in the book—it is a part of every strength training workout, requires no equipment and can be done in small spaces too. But they’re also deceptively hard to nail down, and doing a…

Hair

5 at-home hair colouring mistakes and how to fix them

If you spent the lockdown experimenting with box dye, you know that snafus are just a part of the game, especially if you picked unusual colours. If you can’t make it to your hairstylist just yet, we reached out to…

Wellness

How to manage and treat PCOS-induced acne and hair loss

With an approximate one in five Indian women suffering from polycystic ovary syndrome (PCOS), doctors say that more awareness is needed about the condition, especially because it can be controlled by proper diet, exercise and lifestyle changes. A major side…

Wellness

How to pick a workout that will give you the best results, based on your body type

If you’re having a hard time reaching your health and fitness goals, especially after eating clean and getting on the mat for gruelling workouts, it could have something to do with how your natural build responds to exercise, diet and lifestyle changes.…

Skincare

3 mistakes you could be making if you’re new to Ayurvedic beauty and wellness practices

While Ayurveda has been picking up steam over the last few years, it’s found new reach since celebrities like Anushka Sharma, Gwyneth Paltrow and Kourtney Kardashian have begun promoting their experiences with oil pulling, dry brushing and panchakarma treatments respectively. But with all that information, it can…

Hair

7 expert-approved foods that can help reduce hair loss

If you’ve noticed your hair start to thin or fall out, you’re likely stressing over what’s causing it to happen. Could it be a bad diet? Could it be a lifestyle factor or genetics? If it’s hormone related, it could be…

Skincare

5 tricks for the smoothest legs ever, according to skincare experts

Skincare peeves like dullness, fine lines, pigmentation can occur anywhere, and if you’re not paying attention to the rest of your body as you are your face, you might be letting these issues go unchecked. If you’re looking for smoother, shinier…

Skincare

Why your skincare routine needs to be more than just skin-deep

Protecting your collagen is key, which is why every dermatologist and skincare pro will wax eloquent about Vitamin C, retinol, peptides and daily SPF. But your anti-ageing efforts might have to go deeper than just topical products, and it’s because of everything…

Wellness

Yoga for glowing skin and stronger hair? These poses and breathing techniques have you covered

Yoga poses can act as a salve for a migraine, help balance PCOS-related hormones, and improve digestion. And it’s not just good for health—yoga, by virtue of being a relaxing and energising workout, has many beauty benefits. It helps to reduce stress-hormones like cortisol,…