Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

SPA IN THE CITY

I have tried many aromatherapy treatments but here’s why the one at Jean-Claude Biguine Spa and Salon is different… Sometimes all that you need comes in a tiny vial. I have tried many aromatherapy treatments but the one at Jean-Claude Biguine Spa…
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#Mitti @aromazeia

Obsessing over this tiny vial of attar, which evokes the intoxicating scent of rain on parched earth. Actually, earth or mud don’t capture the feel of mitti. In Mumbai, it rains copiously, but I miss the scent of gili mitti (wet…
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#Obsessed @calvinklein

Here is a fragrance that doesn’t smell like a bouquet of flowers or a beach holiday. But of a moment lost in. It’s the scent of skin on skin. Though the fragrance, comes in masculine and feminine variants, in true…
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