TO OIL OR NOT TO OIL
To oil or not to oil is a choice we as Indian women face today. For royalty, long, black hair oiled and combed was a ritual; for our humble ancestors applying oil on hair was a habit. A couple of…
Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.