Here’s why Old School Ritual deserves a permanent spot on your vanity

WHAT IS OLD SCHOOL RITUALS? 

Based in Hyderabad, Old School Rituals is more than a skincare brand; it’s a tribute to ancient Indian wellness traditions harmoniously blended with modern science. Offering a luxurious, ritualistic experience that transcends conventional skincare, the brand is deeply rooted in the philosophy of sustainability, cultural preservation, and “conscious luxury.”

Every product is handcrafted, organic, and cruelty-free, imbued with natural ingredients that have stood the test of time, inspired by time-tested grandma-approved desi remedies. Old School is conscious about being socially and environmentally responsible with an expansive range of 32 specially formulated items, including moisturizers, facewash powders, toning mists, and unique concoctions like Cleansing Nectar. All their offerings are sulphate and paraben-free, underscoring their commitment to individual well-being and global health.

MEET THE FOUNDER: SMITA VALLURUPALLI 

Smita Vallurupalli is no stranger to the limelight or the art of creating something unforgettable. The Telugu pop singer carved her path in the music world, launching her first album, “Hai Rabba”, in 2000 and winning a Filmfare award in 2005. But music is only one facet of this multifaceted personality. Her aesthetic sensibility extends into skincare and wellness, first manifested through her venture Bubbles Salon nearly two decades ago.

A trailblazer at 22, Smita’s commitment to beauty isn’t recent—it’s a seven-year-long journey that culminated in the brand Old School. Through Old School, Vallurupalli is committed to bringing beauty secrets passed down through generations at your fingertips.

 Inspired by cherished weekends spent at her ancestral home in Vijayawada, where her loving grandmother handed down natural beauty rituals, Smita aims to bring that “pure love and indulgence” to a wider audience. Her values are clear: a skincare range that’s all-natural, cruelty-free, and ethically sourced. Every product from Old School is a testament to her deep-rooted belief in sustainable practices and attention to detail. “Even if a thousand brands emerge, Old School will retain its unique spot,” she says, adding the seal of assurance from the two lakh customers at Bubbles Salon who’ve experienced these products firsthand. Smita Vallurupalli’s Old School is where her creative artistry coalesces with her entrepreneurial vision, delivering a product and a holistic self-care experience.

9 REASONS WHY YOU NEED TO TRY OLD-SCHOOL RITUALS 

Whether you’re an eco-conscious millennial, a busy professional looking for natural skincare solutions, or someone wanting to relive cherished beauty rituals from their past, Old School Rituals has something to offer. 

Ethically Sourced, Natural Ingredients: Old School Rituals offers a safe space for your skin as their handcrafted products are from all-natural, ethically sourced, organic ingredients.

Heritage Meets Science: Rooted in ancient Indian wellness traditions but validated by modern science, the brand uniquely marries the old and new. 

Sustainability: Committed to environmentally friendly practices, Old School Rituals avoids synthetic substances and harmful chemicals. It adheres to cruelty-free methods, and its products come in sustainable packaging, aligning with the values of the eco-conscious consumer.

Quality and Research: Available across the Bubbles beauty salon chains, the products have been tried and tested by over 200,000 users. The brand’s extensive R&D ensures that what you apply to your skin is safe and effective.

Holistic Wellness: The brand offers skincare products and a ritualistic experience. Designed to provide an enriching sensory experience, these products help you take a moment to pause, breathe, and reconnect with yourself.

Versatility: With a diverse range of 32 products, including moisturizers, facial cleansers, and unique offerings like Cleansing Nectar, there’s something for everyone, regardless of age or skin type.

Social Responsibility: Old School Rituals takes care of your skin and looks after the community by preserving cultural knowledge and supporting artisans at the grassroots level. 

Authenticity: For those who appreciate regional craftsmanship, the brand’s roots in Hyderabad and its commitment to Indian wellness traditions offer an authentic experience that’s hard to find in today’s globalized market.

Inclusive Beauty: The brand redefines beauty as an inclusive idea that bridges the gap between generations. It makes it a wholesome choice for anyone interested in a holistic approach to wellness and self-care, whether 9 or 90.

5 MUST-HAVE PRODUCTS FROM OLD SCHOOL 

1.63 Herb Oil – Ancient Elixir for Hair and Scalp:
A blend of 63 handpicked herbs, this oil is a testament to generations of haircare wisdom. Nourishes hair from roots to tips, promoting strength, shine, and vitality.

2.Turmeric and Wild Honey Clay Mask:
Infused with turmeric’s anti-inflammatory prowess and honey’s nourishing richness, this mask is your go-to solution for year-round skincare. Embrace the power of natural ingredients to keep your skin refreshed and revitalized in every season.

3.Potatoes and Saffron Reviving Eye Mask – Alt Day:
A cooling and refreshing under-eye mask designed for those alternating self-care days. Enriched with the goodness of potatoes and saffron, it helps reduce puffiness, fine lines, and dark circles. Revitalize tired eyes and embrace a refreshed look.

4. Activating Day Salt – Start Your Day with Radiance
Experience the timeless ritual of energizing your spirit with the Activating Day Salt. This ancient formula enriches your aura, invigorates the mind and body, and enhances circulation. Awaken your chakras and embrace the day ahead with renewed vitality. Suitable for all skin types.

 Hand-Pounded Spices & Camphor Oil Purifying Mask – Twice A Week

Reveal clearer, rejuvenated skin with this unique mask infused with hand-pounded Indian spices and camphor. Experience purification, soothing, and skin renewal in just minutes.

 

Available across Bubbles beauty salon chains and loved by over 200,000 users, Old School Rituals serves as a bridge between the old and new, creating an inclusive concept of beauty that is as ethical as it is luxurious. To know more about their story, visit Old School’s about us page

Author

  • Aparrna Gupta

    Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

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